Industry News
Kuromi and KATSEYE Launch Multi-Category Collection at Target
Sanrio has announced a collaboration between its Kuromi character and KATSEYE, the global pop group, launching exclusively at Target stores in the U.S. on Aug. 14.
Disney Says ‘Yes’ to TikTok
The Walt Disney Company and TikTok have entered into a “first-of-its-kind” agreement that will allow fans and creators to generate original content using Disney, Pixar, "Star Wars," Marvel, FX and more IP.
Hasbro Announces New ‘My Little Pony: Forever Friendship’ Animated Series and Single
Hasbro has unveiled “My Little Pony: Forever Friendship,” a new YouTube animated series.
Mystery Squishy Dumplings Expand into Brand Licensing
Earthbound Brands has been named the exclusive licensing agency for RMS' Mystery Squishy Dumplings, a collectible brand.
Supercar brand VECTOR and Think Influence Announce Exclusive Global Licensing Partnership
Think Influence will develop and steward the licensing and strategic partnerships program for American supercar marque VECTOR.
Spin Master Returns to Profit as PAW Patrol, Monster Jam Fuel Q2 Toy Growth
Spin Master returned to the black in the second quarter as higher toy shipments, improved cash generation, and a sizable tariff refund helped reverse last year’s losses.
Care Bears and ZURU's Starbox Team Up for Sad Baby Care Bears Keychains
Cloudco Entertainment, owner of the Care Bears brand, has launched a new collectible collaboration with ZURU's Starbox: the Sad Baby Care Bears Keychain.
WildBrain Launches Strawberry Shortcake Purrfect Pets Campaign
WildBrain has launched Purrfect Pets, a year-long brand campaign celebrating the animal companions of Strawberry Shortcake and her Berry Besties.
Disney and Life360 Launch Mickey Mouse and Minnie Mouse Tile Tracker Collection
Life360 has announced a collaboration with Disney on a collection of Tile trackers featuring Mickey Mouse and Minnie Mouse.
CASETiFY Launches 'Spider-Man: Brand New Day' Tech Accessories Collection
CASETiFY has launched a new collection of tech accessories in collaboration with Marvel, marking the brand's first Spider-Man collection since 2023
Sanrio Licenses Hello Kitty and Friends to Toybox 3D Printing Platform
Toybox Labs has signed a licensing agreement with Sanrio to feature Hello Kitty and Friends on its 3D printing platform for children and families.
‘Bluey’ Appoints Master Licensing Agent in Japan
BBC Studios has officially appointed Hakuhodo as the new master licensing agency for "Bluey" in Japan, formalizing a partnership that aims to drive strong commercial collaborations and successful brand-building moments.
Shrek Enters FIFA Heroes Arena in New Season Pass
On the heels of the recently launched FIFA Heroes, the five-a-side arcade football game for mobile-first football fans, a new Shrek Season Pass is available now until Aug. 10.
Hasbro Unveils Transformers and Scooby-Doo Collaborative Action Figure Set
Hasbro has unveiled the new “Transformers” x “Scooby-Doo” Mysterious Prime and Automutt action figure set, inspired by the Scooby-Doo franchise and its characters.
Razer Marks 30 Years of Pokémon with the Espeon and Umbreon Collection
Razer, a global gaming lifestyle brand, announced the launch of the Razer x Espeon and Umbreon Collection, developed in partnership with The Pokémon Company International.
L'Oréal Secures 50-Year Exclusive License for Gucci Beauty
The agreement follows Kering's early redemption of Gucci's license with Coty and will take effect July 1, 2027.
Beano mischief lands on Skinnydip collection
Bulldog Licensing, the independent licensing agency representing Beano, has announced a new collaboration with leading fashion and lifestyle brand Skinnydip, marking the latest step in Beano’s expanding presence in the adult apparel, gifting and homeware market.
Skechers and Care Bears Collab on Comfort
Skechers and Cloudco Entertainment are celebrating the spirit of kindness with the launch of Skechers x Care Bears, a collaboration for fans who grew up with the characters and today's Y2K fashion seekers.
Primark Manchester Celebrates ‘Minions & Monsters’
Creating an unmissable spectacle, a giant, orange inflatable Irene (the breakout monster star of Illumination's new film "Minions & Monsters") will be able to be seen on Primark Manchester Market Street's rooftop as part of a major retail activation celebrating the new film, "Minions & Monsters," and Primark's latest Minions-inspired collection.
Outfit7 Launches Spooky Quest
Outfit7 has announced it has unveiled Spooky Quest, a major new gameplay update for My Talking Tom 2 that introduces an entirely new adventure experience beneath Talking Tom’s home.