Industry News
Smiley Launches First Metaverse Game in The Sandbox
Smiley launches Smiley® Factory, a playable tycoon experience inside The Sandbox’s Season 7, alongside the platform’s first Amazon collectible
Disney and Marc Jacobs Kids Launch Mickey & Friends Tennis Capsule
New collection blends playful designs with tennis-inspired fashion for kids.
Sony Pictures Plans Labubu Film
The announcement was made at a Paris event.
‘Miraculous’ Lands in Paris for Immersive Experience
Guests at “Miraculous Experience: Superhero Training” have the chance to become active members of Ladybug and Cat Noir’s team.
MGA Miniverse Takes Coachella
Attendees of the U.S. festival experience have the chance to experience the MGA Miniverse and get a sneak peek of its new music offering.
Butterbeer Season returns as Harry Potter marks 25 Years of Magic
The LEGO Group, Merlin Entertainments Complete LEGO Discovery Centers Acquisition Deal
The LEGO Group will add 29 centers to it’s in-person retail portfolio.
Barefoot Dreams, The Smiley Company Launch 'The Smiley Collection'
Collaboration brings cozy loungewear and accessories with a message of positivity.
Kayou Debuts in US with Major IP and Product Expansions
Netflix Drops Warner Bros. Bid, Leaving Paramount the Winner
Disney and Formula 1 Expand 'Fuel the Magic' Partnership for 2026 Race Season
Collaboration brings new content, products and experiences inspired by Mickey & Friends and F1 to fans worldwide.
Explore Over 40 Products to Celebrate the 'Bridgerton' Season 4 Finale
With Part 2 of Season 4 premiering on Feb. 26, License Global explores the newest collaborations and product launches inspired by the hit Netflix series.
Fan-Driven Play: How Fandom is Shaping the Toy Industry in 2026
IMG Appointed by Polaroid
Hot Wheels, Action Figures Carry Mattel Q4 Amid a Mixed Year
A big fourth quarter brought momentum that bodes well for Mattel as it kicks off a new year with fresh deals and major moments on the horizon.
Paramount and Mattel Announce Multi-Year Global Licensing Partnership for Teenage Mutant Ninja Turtles
Wildbrain CPLG appoints Marie Kopp as Vice President Asia-Pacific
Hasbro Named Global Master Toy Licensee for Harry Potter in Multi-Year Deal with Warner Bros. Discovery
Toys and games inspired by the franchise fly onto shelves next year.
Hasbro’s Chris Cocks on AI, Tariffs, and ‘A Lifetime of Play’
Inside the strategy driving diversification, faster innovation, and a collector-powered future.
NEW RESEARCH REVEALS FANDOM IS A FAMILY AFFAIR – AND BRANDS ARE MISSING A TRICK