Industry News
Care Bears Announces New Licensing Partnerships Ahead of 45th Anniversary
Strategic collaborations and retail expansions fuel brand momentum as awareness surges among parents and children globally.
MINISO Launches 'Star Wars' Collection with North American Pop-Up Tour
Retailer debuts themed pop-up stores across the U.S. and Canada featuring more than 120 products timed with new film release.
'BeddyByes' Secures First Two U.K. Apparel Licensing Deals
Aykroyds & TDP Licensing and Blues Group Limited will both supply apparel collections, including daywear, underwear and nightwear, for young fans of the show. The ranges will arrive in spring/summer 2027 at supermarkets and major stores in the U.K., as well as online. The apparel launch will follow plush toys from master toy licensee Moose Toys.
‘Totally Spies!’ Announces Fashion, Jewelry and Nail Art Collabs
Banijay Kids & Family ignites new partnerships with BonBonWhims, Deco Beauty and Tyler McGillivary.
Upper Deck Launches Final DC x NHL Crossover Trading Card Set
Upper Deck is releasing the fourth and final DC x National Hockey League (NHL) set featuring the two brands in a unique and innovative collaboration.
SEGA Expands Angry Birds Licensing with WildBrain CPLG Across International Markets
SEGA Corporation and Rovio Entertainment are expanding their partnership with WildBrain CPLG, appointing the agency as the licensing representative for the Angry Birds brand across Europe (excluding the U.K.), the Middle East, and South Korea.
Warner Bros. Discovery Celebrates Superman Day 2026
The extended global tribute to Superman, Supergirl and Krypto launches on April 18, with fan events in Los Angeles, Milan and Fuzhou featuring Daily Planet newsstands and activities.
Mattel Partners with FIFA World Cup for a New Collection
The World Cup-inspired collection features new toys and a special UNO deck.
Sarah’s Silks Introduces New Moomin Collaboration Celebrating Imaginative Play
Barbie Brings 'You Can Be Any Barbie' Activation to Coachella
Iconic doll brand celebrates individuality and self-expression at the Coachella Valley Music and Arts Festival.
The LEGO Group Debuts Soccer-Themed LEGO Editions Line Featuring Global Athletes
New sets spotlight Messi, Ronaldo, Mbappé, and Vini Jr. alongside global fan activations.
Netflix Expands Kids Content with New ‘Playground’ App
The interactive gaming hub joins a growing slate of preschool content.
Sony Pictures Unveils Massive Global Licensing Program for The Boys Final Season
Ahead of the Season Five Premiere, Sony Pictures Consumer Products Unveils an Expansive Final-Season Licensing Program Featuring Over 35 Worldwide Partners, Including Call of Duty Mobile, Four Sigmatic, Dr. Squatch, G Fuel, Shoe Palace, Youtooz, and SANA.
Barbie x My Talking Angela 2: A New Digital Game Integration
Outfit7 has officially teamed up with Mattel to bring the iconic world of Barbie into My Talking Angela 2.
MGA Entertainment, Bravado Crank Up the Jams with Miniverse Real Music
Licensed hits, functional turntables, and blind-box appeal…
Hasbro Announces ‘Fourth Wing Editions’ of Monopoly and Monopoly Deal
The two new games are based on the “Romantancy” novel by Rebecca Yarros.
Hasbro Outlines AI Principles Focused on Safety, Creativity, and Transparency
The company sets guardrails for AI use across products, brands, and fan experiences.
Pop Mart Launches A FIFA Collaboration
The Monsters hit the soccer pitch next week.
Alton Towers Resort Unveils ‘Bluey the Ride: Here Come the Grannies!’ Attraction
Drone footage reveals first look at the world’s first Bluey-themed junior coaster.
Smiley Launches First Metaverse Game in The Sandbox
Smiley launches Smiley® Factory, a playable tycoon experience inside The Sandbox’s Season 7, alongside the platform’s first Amazon collectible