Industry News
‘Bluey’ Appoints Master Licensing Agent in Japan
BBC Studios has officially appointed Hakuhodo as the new master licensing agency for "Bluey" in Japan, formalizing a partnership that aims to drive strong commercial collaborations and successful brand-building moments.
Shrek Enters FIFA Heroes Arena in New Season Pass
On the heels of the recently launched FIFA Heroes, the five-a-side arcade football game for mobile-first football fans, a new Shrek Season Pass is available now until Aug. 10.
Hasbro Unveils Transformers and Scooby-Doo Collaborative Action Figure Set
Hasbro has unveiled the new “Transformers” x “Scooby-Doo” Mysterious Prime and Automutt action figure set, inspired by the Scooby-Doo franchise and its characters.
Razer Marks 30 Years of Pokémon with the Espeon and Umbreon Collection
Razer, a global gaming lifestyle brand, announced the launch of the Razer x Espeon and Umbreon Collection, developed in partnership with The Pokémon Company International.
L'Oréal Secures 50-Year Exclusive License for Gucci Beauty
The agreement follows Kering's early redemption of Gucci's license with Coty and will take effect July 1, 2027.
Beano mischief lands on Skinnydip collection
Bulldog Licensing, the independent licensing agency representing Beano, has announced a new collaboration with leading fashion and lifestyle brand Skinnydip, marking the latest step in Beano’s expanding presence in the adult apparel, gifting and homeware market.
Skechers and Care Bears Collab on Comfort
Skechers and Cloudco Entertainment are celebrating the spirit of kindness with the launch of Skechers x Care Bears, a collaboration for fans who grew up with the characters and today's Y2K fashion seekers.
Primark Manchester Celebrates ‘Minions & Monsters’
Creating an unmissable spectacle, a giant, orange inflatable Irene (the breakout monster star of Illumination's new film "Minions & Monsters") will be able to be seen on Primark Manchester Market Street's rooftop as part of a major retail activation celebrating the new film, "Minions & Monsters," and Primark's latest Minions-inspired collection.
Outfit7 Launches Spooky Quest
Outfit7 has announced it has unveiled Spooky Quest, a major new gameplay update for My Talking Tom 2 that introduces an entirely new adventure experience beneath Talking Tom’s home.
Kids Preferred Launches New Snoopy Toy Collection
Kids Preferred has launched a new line of Snoopy-themed toys in celebration of the 75th anniversary of "Peanuts." The collection includes four products designed for young children.
Outright Games Launches Hasbro Games Junior Collection With Three Digital Board Games
Outright Games, in partnership with Hasbro, has announced Hasbro Games Junior Collection, launching Nov. 6.
Warner Bros. and the Magic World of Harry Potter
The wild and whimsical world of Harry Potter, which is the largest-grossing movie franchise in film history, has become the magical mainstay of Warner Bros. Consumer Products' global licensing strategy.
Hasbro Hosts ‘Transformers’ Film Anniversary Concert at SDCC
Hasbro, in collaboration with Reigning Phoenix Music, has announced "The Transformers: The Movie" 40th Anniversary Celebration of Life Concert, a special live event on July 23, at House of Blues San Diego during this year's Comic-Con. The concert is part of Hasbro's "Apology Tour," a playful, year-long campaign celebrating the 40th anniversary of "The Transformers: The Movie" and acknowledging the moment fans still haven't quite recovered from.
Disney Bets Big on 'Spider-Man: Brand New Day' with Expanded Licensing Push
This rollout keeps audiences engaged while giving retail partners multiple opportunities to drive traffic and sales through product reveals, video content and influencer collaborations.
Dr. Squatch Releases FIFA World Cup Soap
Dr. Squatch, a natural men's personal care brand in the U.S., is an official sponsor of the FIFA World Cup 2026, marking the brand's first major global sports sponsorship.
Hasbro Announces New 'Star Wars' and Marvel Figures
Hasbro has teamed up with Disney’s Marvel and "Star Wars" properties for two new launches.
Duolingo, MINISO Launch 70-Product Collection in China
Duolingo and MINISO recently announced their first collaboration in China, launching a lifestyle collection of more than 70 products and two limited-time pop-up experiences.
ELEGOO and emoji Team Up for Co-Branded 3D Printer
ELEGOO, a developing brand in global smart manufacturing, has announced a partnership with the emoji brand to produce the world's first co-branded 3D printer.
Panini America and Chaotic Entertainment: Capturing the Attention of a New Generation
Chaotic Entertainment is working with Panini America for the relaunch of the Chaotic trading card game (TCG) franchise, marking one of the most anticipated returns in TCG history.
DeAPlaneta Entertainment Appoints Kimbe as New Licensing Partner
Kimbe, a company that specializes in live character events, is the new licensing partner for DeAPlaneta Entertainment's "MILO" and "Maya the Bee" properties for activations in Italy.