Industry News
SEGA Expands Angry Birds Licensing with WildBrain CPLG Across International Markets
SEGA Corporation and Rovio Entertainment are expanding their partnership with WildBrain CPLG, appointing the agency as the licensing representative for the Angry Birds brand across Europe (excluding the U.K.), the Middle East, and South Korea.
Warner Bros. Discovery Celebrates Superman Day 2026
The extended global tribute to Superman, Supergirl and Krypto launches on April 18, with fan events in Los Angeles, Milan and Fuzhou featuring Daily Planet newsstands and activities.
Mattel Partners with FIFA World Cup for a New Collection
The World Cup-inspired collection features new toys and a special UNO deck.
Sarah’s Silks Introduces New Moomin Collaboration Celebrating Imaginative Play
Barbie Brings 'You Can Be Any Barbie' Activation to Coachella
Iconic doll brand celebrates individuality and self-expression at the Coachella Valley Music and Arts Festival.
The LEGO Group Debuts Soccer-Themed LEGO Editions Line Featuring Global Athletes
New sets spotlight Messi, Ronaldo, Mbappé, and Vini Jr. alongside global fan activations.
Netflix Expands Kids Content with New ‘Playground’ App
The interactive gaming hub joins a growing slate of preschool content.
Sony Pictures Unveils Massive Global Licensing Program for The Boys Final Season
Ahead of the Season Five Premiere, Sony Pictures Consumer Products Unveils an Expansive Final-Season Licensing Program Featuring Over 35 Worldwide Partners, Including Call of Duty Mobile, Four Sigmatic, Dr. Squatch, G Fuel, Shoe Palace, Youtooz, and SANA.
Barbie x My Talking Angela 2: A New Digital Game Integration
Outfit7 has officially teamed up with Mattel to bring the iconic world of Barbie into My Talking Angela 2.
MGA Entertainment, Bravado Crank Up the Jams with Miniverse Real Music
Licensed hits, functional turntables, and blind-box appeal…
Hasbro Announces ‘Fourth Wing Editions’ of Monopoly and Monopoly Deal
The two new games are based on the “Romantancy” novel by Rebecca Yarros.
Hasbro Outlines AI Principles Focused on Safety, Creativity, and Transparency
The company sets guardrails for AI use across products, brands, and fan experiences.
Pop Mart Launches A FIFA Collaboration
The Monsters hit the soccer pitch next week.
Alton Towers Resort Unveils ‘Bluey the Ride: Here Come the Grannies!’ Attraction
Drone footage reveals first look at the world’s first Bluey-themed junior coaster.
Smiley Launches First Metaverse Game in The Sandbox
Smiley launches Smiley® Factory, a playable tycoon experience inside The Sandbox’s Season 7, alongside the platform’s first Amazon collectible
Disney and Marc Jacobs Kids Launch Mickey & Friends Tennis Capsule
New collection blends playful designs with tennis-inspired fashion for kids.
Sony Pictures Plans Labubu Film
The announcement was made at a Paris event.
‘Miraculous’ Lands in Paris for Immersive Experience
Guests at “Miraculous Experience: Superhero Training” have the chance to become active members of Ladybug and Cat Noir’s team.
MGA Miniverse Takes Coachella
Attendees of the U.S. festival experience have the chance to experience the MGA Miniverse and get a sneak peek of its new music offering.
Butterbeer Season returns as Harry Potter marks 25 Years of Magic