Industry News
Butterbeer Season returns as Harry Potter marks 25 Years of Magic
The LEGO Group, Merlin Entertainments Complete LEGO Discovery Centers Acquisition Deal
The LEGO Group will add 29 centers to it’s in-person retail portfolio.
Barefoot Dreams, The Smiley Company Launch 'The Smiley Collection'
Collaboration brings cozy loungewear and accessories with a message of positivity.
Kayou Debuts in US with Major IP and Product Expansions
Netflix Drops Warner Bros. Bid, Leaving Paramount the Winner
Disney and Formula 1 Expand 'Fuel the Magic' Partnership for 2026 Race Season
Collaboration brings new content, products and experiences inspired by Mickey & Friends and F1 to fans worldwide.
Explore Over 40 Products to Celebrate the 'Bridgerton' Season 4 Finale
With Part 2 of Season 4 premiering on Feb. 26, License Global explores the newest collaborations and product launches inspired by the hit Netflix series.
Fan-Driven Play: How Fandom is Shaping the Toy Industry in 2026
IMG Appointed by Polaroid
Hot Wheels, Action Figures Carry Mattel Q4 Amid a Mixed Year
A big fourth quarter brought momentum that bodes well for Mattel as it kicks off a new year with fresh deals and major moments on the horizon.
Paramount and Mattel Announce Multi-Year Global Licensing Partnership for Teenage Mutant Ninja Turtles
Wildbrain CPLG appoints Marie Kopp as Vice President Asia-Pacific
Hasbro Named Global Master Toy Licensee for Harry Potter in Multi-Year Deal with Warner Bros. Discovery
Toys and games inspired by the franchise fly onto shelves next year.
Hasbro’s Chris Cocks on AI, Tariffs, and ‘A Lifetime of Play’
Inside the strategy driving diversification, faster innovation, and a collector-powered future.
NEW RESEARCH REVEALS FANDOM IS A FAMILY AFFAIR – AND BRANDS ARE MISSING A TRICK
Paramount Appoints Paul Southern as EVP of Consumer Products
The former Disney Consumer Products executive has set his sights on global expansion.
Josh D’Amaro Named Next CEO of The Walt Disney Company
Dana Walden becomes President and CCO in a newly created executive position.
Global Play, Asian Pulse
From China to ASEAN, Asia’s influence on toys, trends, and collectibles is growing — and it’s growing fast.
Video Game Spending Climbs to $60.7 Billion in 2025 as New Releases Drive Momentum
U.S. video game spending in 2025 was led by hardware, subscriptions, and major Nintendo news.
Circana Reveals 2025 Global Toy Industry Performance Award Winners
Pokémon, Hot Wheels, and The LEGO Group lead the way.