Barbie x My Talking Angela 2: A New Digital Game Integration
4.3.2026, 12:00:00 AM
408

4.3.2026, 12:00:00 AM
408
Starting Thursday, April 2, 2026, this campaign aims to inspire creativity, confidence, and self-expression among players worldwide.
Following a partnership announcement earlier this January, this special event introduces the Barbie Style Studio, offering fans new customization tools and fashion-forward options to personalize Talking Angela and her environment.

The core of the integration is the Barbie Style Studio, where players can design unique outfits by mixing and matching clothing options, colors, patterns, and stickers. To guide them through the creative process, Barbie “Malibu” Roberts and Barbie “Brooklyn” Roberts appear in-game to help Angela craft her signature looks.
The event features a wide array of content, including:
The Barbie integration in My Talking Angela 2 is available globally on all major platforms. While the full rollout begins today, select features continue to offer early access to the Apple Arcade community, ensuring a steady stream of content throughout the spring season.
This collaboration marks a significant step in Mattel‘s strategy to expand Barbie’s footprint in the digital gaming space, merging a legendary fashion IP with one of the most popular mobile virtual pet franchises.

SEGA Expands Angry Birds Licensing with WildBrain CPLG Across International Markets
SEGA Corporation and Rovio Entertainment are expanding their partnership with WildBrain CPLG, appointing the agency as the licensing representative for the Angry Birds brand across Europe (excluding the U.K.), the Middle East, and South Korea.

'BeddyByes' Secures First Two U.K. Apparel Licensing Deals
Aykroyds & TDP Licensing and Blues Group Limited will both supply apparel collections, including daywear, underwear and nightwear, for young fans of the show. The ranges will arrive in spring/summer 2027 at supermarkets and major stores in the U.K., as well as online. The apparel launch will follow plush toys from master toy licensee Moose Toys.

‘Totally Spies!’ Announces Fashion, Jewelry and Nail Art Collabs
Banijay Kids & Family ignites new partnerships with BonBonWhims, Deco Beauty and Tyler McGillivary.

Mattel Partners with FIFA World Cup for a New Collection
The World Cup-inspired collection features new toys and a special UNO deck.