Why Visit

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Record-breaking scale: 2,600+ all-category IPs from leading licensor or agents

This edition spotlights premier corporate properties both at home and abroad, including Minions, Transformers, Peppa Pig, Barbie, Pokémon, Ultraman, Anpanman, Hello Kitty, One Piece, LINE FRIENDS, Legendary Pictures, Doraemon, Snoopy, Teletubbies, B.Duck, Ubisoft, NetEase Games, Super Wings, Boonie Bears, GG Bond, Havoc in Heaven, the Palace Museum, the British Museum, the National Museum of China, Pop Mart, 52TOYS, Kakao Friends, ZANMANG LOOPY, and many more—together creating a comprehensive, multi-tiered IP ecosystem on display.

Seven Curated IP Zones for Pinpoint Discovery and Immersive experience

The show floor is divided into seven themed zones—Art & Museums, Rising IPs , Gaming & Sports, IP × Original Works, IP ×Cultural Heritage, Corporate Brands, and New-Force IPs—each zeroing in on a distinct scenario or niche.

Six Dedicated Pavilions from UK, Italy，Japan，Korea，China Hong Kong, Macao & Taiwan—Talk Face-to-Face with the World’s IPs

Nearly 100 Licensing Events of “2025 CLE China Licensing Week” Form a Seamless Bridge for High-efficient & Cross-Industry Collaboration

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40+ Tailored Matchmaking Sessions Drive Pin-Point Dialogues Between Supply and Demand

China Licensing Expo has already staged more than 40 vertical matchmaking events—covering apparel, food, stationery, bakery, beverages, retail real estate and other licensed segments—bringing decision-makers on-site to turn supply and demand into signed deals.

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