ESA, Pokémon Team Up for World Space Week
8.21.2026, 12:00:00 AM
378

8.21.2026, 12:00:00 AM
378
The European Space Agency (ESA) and The Pokémon Company International (TPCi) will collaboratively celebrate World Space Week from Oct. 4 to 10. This limited-time collaboration brings together two worlds united by curiosity, exploration and imagination.

“Working with Pokémon, a brand with such a rich and imaginative world, represents a unique opportunity for ESA to connect broad audiences with space through creative storytelling,” says Anne‑Sophie Bradelle, head, communication department, ESA. “Rooted in shared values of curiosity and imagination, this collaboration supports ESA’s ambition, as set out in Strategy 2040, to inspire Europe, especially young people and future generations.”
For decades, space has inspired people to dream and look beyond the horizon. ESA has transformed that sense of wonder into exploration, revealing more about the Universe and sharing this journey of discovery with people on Earth. Pokémon has ignited that same spirit of adventure for generations, inviting fans around the world to discover, learn and explore through play.
ESA and Pokémon share a common ambition: to inspire new generations to dream big, explore and experiment. The collaboration reflects a shared commitment to build bridges between space, science and storytelling and to ignite excitement among young audiences and fans around the world.

The interview by official China Licensing Expo website——Vikram Sharma at Warner Bros. Discovery

Starbucks Launches Peanuts Merch Collection
Starbucks partners with Peanuts to roll out a 10-piece limited-edition merchandise line themed on the Halloween classic *It's the Great Pumpkin, Charlie Brown*, marking the special’s 60th anniversary and launching globally on September 15.

Mad Beauty Celebrates Its Most Innovative Harry Potter-Inspired Collection Yet
Mad Beauty teams up with Warner Bros. Discovery Global Consumer Products to roll out a new Harry Potter beauty collection for Autumn/Winter 2026, featuring interactive items including a 24-day advent calendar with UV magic wand, Sorting Hat lip balm and Dobby sock gift set, celebrating 25 years since the first Harry Potter film.

Mattel Spotlights ‘Barbie in the Nutcracker’ with 25th Anniversary Celebration
Mattel celebrates the 25th anniversary of "Barbie in the Nutcracker" with a new TV special on Netflix, a classic film re-release, and a new toy collection, honoring the enduring magic of dance and storytelling.