Omens Studios Expand Kids' Franchises

Omens Studios is expanding its kids’ franchises. The new content launches a wider franchise strategy across multiple types of media, giving children more ways to engage with their favorite characters while expanding the reach and fandom of both shows.

Omens Studios is launching a new “Leo the Wildlife Ranger” e-commerce store which will feature storybooks, activity books and merchandise. Further product ranges, including apparel, bags, stickers and plush, are planned for Q4 2026. The company is also developing new Leo toys, a new app and a new "Roblox" experience as part of its longer-term brand extension strategy.

Alongside “Leo the Wildlife Ranger” expansions, the studio is launching a learning app, “123 Number Squad: Play N Learn,” aimed for children ages 3 to 6. “123 Number Squad: Play N Learn” is currently available in English, with Chinese and Spanish versions planned for Q4 2026. The learning focus is on numbers, counting, early maths, memory, logic and problem solving.

“Our focus is on creating children’s content that is meaningful, entertaining and built for long-term engagement,” says Chi Sim Tang, chief executive officer, Omens Studios. “With our ‘Leo the Wildlife Ranger,’ ‘Paula & Pals’ and ‘123 Number Squad’ brands, we are expanding purpose-led kids’ franchises across new episodes, apps, "Roblox" experiences and physical products – giving children and families more ways to engage with our characters while offering global partners brands with strong international potential.”

The Leo the Wildlife Ranger franchise continues to expand across platforms, achieving billions of views on its YouTube channels and hundreds of thousands of downloads of its mobile game, “Leo the Wildlife Ranger Kids Games.” The series has been sold to more than 100 territories and has scored multiple awards, including Best Children’s Program at the Asian Television Awards in 2024 and a Silver Telly Award for Television Animation Series.

“Paula & Pals Season 2: Boot Up!” is developed with award-winning creator and director Sacha Goedegebure. The new season features gadgets, robots and smart tech are popping up all over Numberville, from apple picking robots to cake making 3D printers. But when bad code causes chaos, it’s up to Paula and her pals to save the day. The show introduces young viewers to logic and early coding concepts to create and debug computer programs. Season two will focus on developing logical thinking and problem solving through basic, but fun, block coding for young viewers.

“123 Number Squad!” has developed a huge following both in the U.K. and internationally, and it has picked up multiple awards, including Best Preschool Program at the U.K. Broadcast Awards and at the Asian Academy Creative Awards. The preschool series follows Paula, Billy and Tim as they use numbers, counting and shapes to become a fast-response rescue team that helps the citizens of Numberville. The fun and fast-paced education adventure series allows preschoolers to learn and laugh as they go, while also exploring key social and emotional development themes such as sharing, resilience, teamwork and friendship.