Skechers and Care Bears Collab on Comfort

Skechers and Cloudco Entertainment are celebrating the spirit of kindness with the launch of Skechers x Care Bears, a collaboration for fans who grew up with the characters and today's Y2K fashion seekers. Now available on Skechers' most popular styles and technologies for women and children, the positive pairing unlocks the magic of comfort that both iconic brands are known for.

"Nostalgia is having its moment – and Care Bears is one of the most coveted childhood memories for millions of adults today," says Michael Greenberg, president, Skechers. "They've grown up with its messages of love, unity and emotional security – which we think bonds beautifully with our brand's mission to provide comfort to the world. Skechers x Care Bears is a fresh, playful and highly collectible line that offers fans a fun way to celebrate their favorite characters across a range of Care Bears-inspired colors and prints, on signature Skechers designs that they already love to wear."

"Skechers has built one of the most beloved family brands in the world, adored by shoppers of every age," says Robert Prinzo, head, global licensing, Cloudco Entertainment. "That kind of multi-generational reach makes it a perfect home for Care Bears. As we approach the brand's 45th anniversary, Care Bears fans can find their favorite style, whether they're walking down memory lane or getting to know our Beary Besties for the very first time."

Featuring Cheer Bear, Funshine Bear, Good Luck Bear, Grumpy Bear, Friend Bear and other fan favorites, the Skechers x Care Bears collection combines vibrant graphics and hues with Skechers' signature comfort technologies across a range of women's and children's designs. In addition to Skechers Arch Fit Arcade and Skechers UNO designs for women, the launch includes S-Lights, Twinkle Toes, Skechers Uno and Foamies styles for kids.

The Skechers x Care Bears collection is available at select Skechers retail stores worldwide and on Skechers.com.