NUNUSSI

NUNUSSI is a character brand that has earned wide appeal among the MZ generation with its 3D characters drawn in Paint and the distinctive sensibility of the Gulim typeface, gaining more than 270,000 enthusiast followers in less than three years. Centered on the three rabbit brothers “Deokchoon,” “Deokja,” and “Deokhee,” who are loved for their refreshingly blunt, confident way of speaking despite their round, cute faces, characters with different personalities appear at just the right moments to build the world of the brand. All three characters are set up to share “Deok (悳)” as their generational name syllable. While consistently ranking high in digital content such as Kakaotalk emoticons and Naver blog stickers, the brand continues to expand its brand experience through collaborations with major companies such as Samsung Galaxy Campus, BBQ, Ediya Coffee, LG H&H, and Dr.G, and through offline pop-up stores at The Hyundai Seoul and Yongsan I'PARK Mall.