Pokori Friends is a character brand based on the original artwork of the brand slowcoaster, built on the bright pastel colors and soft, curved art style of illustrator Lee Seul-ro (이슬로). Centered on “Pokori,” a giant squirrel whose source of strength is its plump tail, a variety of friends, including the easygoing “Damsook,” the trend-sensitive “Lunzy,” the kind rabbit “Buddy,” and the steadfast bush character “Dumbool,” form relationships and keep expanding the world.
HNF signed an agency contract for Pokori Friends in April 2023. Since then, it has been building a digital content foundation by opening an Instagram account, launching an official website, and releasing Kakaotalk emoticons, while expanding offline commercialization through domestic and overseas pop-up stores at The Hyundai Seoul, I'PARK Mall, and Isetan Department Store (Japan).
