GANADI

GANADI is a character IP created by illustrator “Jjalssulsaram.” Based on a simple yet distinctive drawing style and relatable meme content, it is a character brand that has become hugely popular with the MZ generation (Millennials and Gen Z). Centered on its flagship character, the white puppy “Ganadi,” a variety of characters, including the cat “Gonyani,” the dinosaur “Gongryongi,” the chihuahua “Wawa,” and the alien “Dudoji,” form relationships with one another and build the world of the brand. Starting from meme content created on social media, it has gained widespread public recognition, and it continues to expand its world through comic-format content featuring the relationships between characters and a variety of episodes.