Planet Bear is an original IP and trend-culture brand from China, dedicated to original character creation, content development, product R&D, and commercial operations.
Centered on the Planet Bear universe, the brand builds a warm, playful, and richly lived-in world around original characters such as Pan Pan, Penny, Do Do, and Coco. Through blind boxes, art toys, plush, and lifestyle derivatives, it keeps exploring the many forms of expression — and the commercial value — of original IP.
Committed to independent original creation and continuous content development, Planet Bear has built a full IP development system spanning character creation, content development, product R&D, and commercial partnerships, and actively pursues brand collaborations, IP licensing, and channel partnerships.
Looking ahead, Planet Bear will continue to expand into designer toys, plush, fashion, lifestyle, and cultural creativity — joining hands with brands, retailers, and licensing partners to unlock more commercial possibilities for original IP.
