Huizhou Baixiong Department Store Co., Ltd

PlanetBear is an original IP and pop culture brand from China. We specialize in original character creation, content development, product R&D and commercial operation. Centered on the PlanetBear worldview, the brand builds a warm, fun and life-rich character universe around original characters including PanPan, Panny and DoDo. Through blind boxes, art dolls, plush toys and lifestyle merchandise, we continuously explore diverse expressions and commercial value of original IPs. Upholding independent original creation and continuous content development, PlanetBear has established a full IP development system covering character design, content creation, product R&D and commercial collaboration. We actively carry out brand co-branding, IP licensing and channel partnerships. Moving forward, PlanetBear will keep expanding into pop toys, plush, fashion, lifestyle and cultural creativity sectors. We aim to work together with brands, retailers and licensing partners to unlock more commercial pot