That’s Mine was founded in 2015 in Denmark as a family-oriented design brand specializing in children’s products and nursery interiors. The brand offers a wide range of items including baby and kids’ clothing, room decor, and accessories, all designed with a soft, minimalist, and nature-inspired Scandinavian aesthetic. At the heart of That’s Mine are high-quality materials, functionality, and thoughtful design, reflecting the brand’s commitment to creating safe, beautiful, and practical products for children and parents alike.
That’s Mine is positioned in the international premium children’s lifestyle segment alongside brands such as Oeuf, Sebra, and Fabelab. The brand appeals to parents aged 28–45 who value quality, aesthetics, and functionality in children’s products.
That’s Mine’s vision is to become a leading international brand in children’s lifestyle and nursery design, offering inspiring products and extending its reach through strong licensing partnerships that uphold the brand’s Scandinavian values and design philosophy.
