Founded in 1978 as part of a family-run business, bugatti today offers a complete look for men and women in a semi-formal style. The brand embodies a lifestyle of sophistication and timeless elegance and draws its inspiration from Italy's rich cultural heritage - from ancient art to modern life.
At the heart of bugatti are high-quality materials, attention to detail, an excellent fit and value for money. These elements reflect our commitment to delivering value, confidence and quality- while staying true to our core values of joy, passion and community.
bugatti is positioned in the international premium causual segment, alongside brands such as Marc O'Polo, Cinque, Boss, Gant, Tommy Hilfiger and Strellson. The brand appeals to a modern, style-conscious audience aged 35-55 who value quality over quantity, authentic relationships and a balanced lifestyle.
bugatti's vision is to become a leading international fashion brand that offers its loyal community a comprehensive brand universe through its own products and strong license partnerships. Licenses are an integral part of this strategy. rounding off the collection and making a significant contribution to sales.
