In the heart of the town in Sisigou, there is a "Diamond Convenience Store". Every day, people of all kinds come to visit, and strange and interesting stories happen every day.

Shop owner Belli: adorable and charming, moving slowly.

Li Zhenzhu, who often comes to help at the neighboring store: cute and funny, a straight-shot king.

Reddy, the store's companion dog: a talkative oddball with 800 scheming minds but low IQ

Slogan of the small store: A cute convenience store that never closes

IP theme: A group of childlike and quirky kids, integrated into seemingly simple stationery and small daily items that everyone can afford, constantly convey a carefree sunshine and confident cheerfulness, while also embodying the designer's love and reflection on life.

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These quirky and mischievous kids, like you, like me, and like him, appear in every corner of life under the guise of cuteness. No matter how big the world is, we always end up with "you".

Because cute things will always be in demand