Mad Beauty Celebrates Its Most Innovative Harry Potter-Inspired Collection Yet

Mad Beauty teams up with Warner Bros. Discovery Global Consumer Products to roll out a new Harry Potter beauty collection for Autumn/Winter 2026, featuring interactive items including a 24-day advent calendar with UV magic wand, Sorting Hat lip balm and Dobby sock gift set, celebrating 25 years since the first Harry Potter film.

As witches, wizards and Muggles around the world come together and celebrate going Back to Hogwarts, Mad Beauty is unveiling its latest Harry Potter-inspired collection. Made in collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP), the expanded collection launches in Autumn/Winter 2026, and combines imaginative product development, interactive design and gift-ready beauty, inviting fans to experience the magic of Harry Potter in unexpected new ways.

25 years since the release of the first Harry Potter film, Harry Potter remains one of the most influential entertainment brands in global licensing. Mad Beauty’s latest collection celebrates that enduring appeal through beauty gifting that captures the wonder, discovery and nostalgia at the heart of the franchise.

Leading the collection is the Harry Potter Hogwarts 24 Days Bath, Body & Beauty Advent Calendar, transforming the traditional countdown into an immersive magical experience. Hidden behind the first door is a UV wand that magically reveals each day’s number, inviting fans to uncover the countdown before discovering a collection of bath, body and beauty surprises. By making the countdown itself part of the magic, the advent calendar delivers an unforgettable festive experience that is unlike anything else in the category.

Innovation continues throughout the collection with a moulded Sorting Hat Lip Balm, bringing one of the wizarding world’s most iconic objects to life as a playful beauty collectible. The Dobby Sock Gift Set features striking 3D pop-out packaging that adds an extra moment of delight before the gift is even opened, while Hogwarts Bath Dust is presented in potion timer-inspired bottles that transform an everyday bath into a spellbinding self-care ritual.

The collection is completed by a range of gift-ready beauty and accessories, including Platform 9¾ Body Mist, House Body Mists, Spectrespecs Face Mask Pods, a Hogwarts Body Duo and a Lip Balm Key Chain. Together, the collection captures the adventure, humour and unmistakable charm of Harry Potter through products designed to surprise fans at every turn.

At Mad Beauty, every collection begins with a simple question: how can we transform the worlds people love into beauty experiences that surprise, delight and spark conversation? That philosophy is evident throughout the Harry Potter-inspired range, where moulded products, interactive features and thoughtful packaging create beauty gifts that feel every bit as magical as the stories that inspired them.

The launch builds on a period of creative recognition for Mad Beauty. The company’s Harry Potter-inspired collection was recently named a finalist in the Global Licensing Awards, recognising the team’s creative approach to licensed beauty and reinforcing Mad Beauty’s growing reputation for innovative product design.

Julia Cash, Creative Director at Mad Beauty, said:

“Harry Potter is a licence that continues to inspire us creatively because every object, location and character has such a rich story behind it. Rather than simply decorating beauty products, we look for ways to recreate those magical moments through interactive features, moulded designs and thoughtful packaging. The new advent calendar perfectly captures that approach, turning the countdown itself into part of the experience, and we can’t wait for fans to discover the collection this autumn.”

The Harry Potter-inspired Autumn/Winter 2026 collection will launch with retailers worldwide ahead of the festive season, giving fans even more ways to celebrate the magic of the wizarding world.