Beard Papa's Launches Persona 30th Anniversary Cream Puffs, Merchandise

Beard Papa’s has teamed up with ATLUS for a limited‑time Persona 30th‑anniversary collaboration across participating U.S. stores from September 4 to October 4, 2026, launching themed cream puffs, gift sets with in‑game codes, official merchandise and in‑store fan‑focused decorations.

Beard Papa's announced a collaboration celebrating the 30th anniversary of the Persona series. From Sept. 4 through Oct. 4, 2026, participating Beard Papa's locations across the U.S. will feature limited-time cream puffs, collectible gift sets, merchandise and themed in-store experiences inspired by the RPG franchise.

Developed in collaboration with ATLUS, the campaign celebrates the legacy of Revelations: Persona through Persona 5 Royal with original artwork created for Beard Papa's by ATLUS' creative team, collectible rewards and a dessert lineup crafted for the anniversary.

Beard Papa's worked with ATLUS to create a collection of limited-time cream puffs inspired by the Persona series. The anniversary menu includes an Original Cream Puff inspired by Revelations: Persona, a Matcha Cream Puff inspired by Persona 2 Innocent Sins, an Ube S'mores Cream Puff inspired by Persona 3 Reload, a Cookies & Cream Cream Puff inspired by Persona 4 Golden and a Double Berry Cream Puff inspired by Persona 5 Royal. Guests can purchase each flavor individually or through two collectible gift sets available while supplies last.

The 4-Pack Gift Set includes four featured cream puffs, a Persona chibi sticker sheet and an in-game code card for Persona5: The Phantom X. The 6-Pack Gift Set includes six cream puffs, a blind-packed acrylic standee featuring one of eight designs and an in-game code card for Persona5: The Phantom X.

Participating locations will feature Persona-themed digital menu boards, bakery case graphics, posters, television displays and point-of-purchase artwork. The Beard Papa's Cerritos and Little Tokyo locations will also feature large-format anniversary murals designed as fan photo opportunities.

"The best collaborations create lasting memories, and that's exactly what we wanted to deliver with Persona," says Mark Nathan, marketing director, Beard Papa's USA. "Every flavor, every collectible and every piece of merchandise was designed to celebrate one of gaming's most beloved franchises while giving fans a fun new way to experience Beard Papa's. We're excited to share it with everyone."