Fast & Furious Celebrates Anniversary with Products and Experiences

To celebrate the 25th anniversary of the Fast & Furious franchise, Universal Products & Experiences rolls out a worldwide licensing program covering collectible vehicle models, apparel, retail pop‑ups, car tours and theme‑park attractions across North America, China, Japan and Europe, with more activations scheduled for 2026.

To mark the 25^th anniversary of the Fast & Furious saga, Universal Products and Experiences is rolling out a global consumer products and retail program that celebrates the legacy, passion and fandom that have defined the franchise across generations, spanning toys, collectible vehicles, apparel and immersive retail activations that honor the saga’s iconic cars and high-octane storytelling. With the road ahead accelerating toward the highly anticipated Fast Forever film in 2028 and a new live action Fast & Furious TV series on Peacock, the franchise continues to expand, creating new momentum that connects fans to what’s next.

“Fast & Furious has transcended film to become a global cultural force – one that celebrates speed, style and the power of community,” says Rafa Macias, executive vice president, Global Consumer Products and Games, Universal Products and Experiences. “This anniversary is an opportunity to honor that legacy by bringing fans closer than ever to the franchise through innovative products, premium partnerships and immersive retail experiences around the world.

From highly detailed collectibles to global activations, we’re creating new ways for fans to engage with the brand and celebrate what makes Fast & Furious so enduring – its unmistakable energy and its sense of family.”

Anchoring the anniversary celebration is a precision engineered collectibles line inspired by the franchise’s vehicles. Jada Toys marks the occasion with its Fast & Furious Special Finish Series, featuring premium 1:24 and 1:32 scale die cast vehicles with collector grade paint applications, alongside the debut of Small Blocks, a stylized Walmart exclusive collectible line reimagining cars with bold, exaggerated designs. Also joining the lineup is Jada’s new 1:18 scale Brian O’Conner Nissan Skyline GT R resin model, recreating one of the most iconic vehicles from the saga.

Mattel adds even more horsepower with Hot Wheels Premium Fast & Furious diecast cars, delivering vehicles throughout the year. The celebration accelerates through the Hot Wheels Legends Tour, featuring Fast & Furious replica car props and branded product displays at select tour stops across the United States, with the program extending into key markets throughout Latin America - bringing the franchise’s vehicles directly to fans through immersive, automotive forward experiences.

The LEGO Group joins the celebration with a lineup across LEGO Speed Champions and LEGO Technic, including brick-built versions of the Toyota Supra MK4, Mitsubishi Eclipse and Dominic Toretto’s Dodge Charger R/T. These highly detailed sets channel the craftsmanship, engineering, and cinematic moments that have defined the franchise for a quarter century. Initial releases will be available exclusively through LEGO channels and Walmart before expanding more broadly. The new LEGO Fast & Furious vehicles will also be featured in creator content, “The Race Never Ends,” debuting across digital and social platforms this summer.

At the theme parks, Universal Studios Hollywood and Universal Orlando Resort honor the milestone with a new collection of Fast & Furious apparel and accessories available throughout each destination. The celebration shifts into high gear with the upcoming opening of “Fast & Furious: Hollywood Drift” at Universal Studios Hollywood this year – and next year at Universal Orlando Resort – extending the anniversary from retail shelves to real world thrills with attraction inspired merchandise.

In the U.S., the anniversary puts fans in the driver’s seat with a national promotion with Mobil 1, featuring a sweepstakes offering the chance to visit Universal Studios Hollywood and experience “Fast & Furious: Hollywood Drift.” The celebration extends across an apparel program available at mass and specialty retail including BoxLunch, Her Universe, Old Navy, Walmart and more, delivering men’s and women’s styles inspired by the franchise’s attitude and cultural impact.

In China, the franchise takes to the road with a 16-stop car tour in partnership with Mattel, activating in major cities through October. Featuring high profile vehicle displays, immersive brand moments, and integrated Fast & Furious activations within Hot Wheels City locations, the tour transforms cars into experiential touchpoints for fans across the market.

In Japan, the celebration comes to life through a blend of retail and fashion activations. A nationwide Fast & Furious 25th anniversary pop up with Don Quixote will debut this fall, featuring exclusive merchandise and immersive in store experiences. Additional apparel collaborations with brands like Saint Mxxxxx fuse streetwear design with the franchise’s signature car culture.

In the U.K. and across Europe, the anniversary will appear at major car shows including British Motor Show, CarFest and Hot Wheels Legends Tour, as well as in retail capsules with partners such as Bershka, Primark, HOUSE and other regional retailers.

Together, these launches form a globally connected anniversary platform spanning products, retail and live experiences – celebrating 25 years of Fast & Furious while continuing to fuel fandom worldwide. Additional launches and market specific activations will roll out throughout 2026, inviting fans everywhere to live the legacy.