MINISO Launches ‘One Piece’ Collection Worldwide
7.25.2025, 11:16:31 AM
3380
7.25.2025, 11:16:31 AM
3380
MINISO is expanding its partnership with the anime franchise, “One Piece,” launching a new merchandise collection this June following their successful first collaboration earlier in 2024. The "Sail into a Sea of Joy" themed product lineup will be available in over 70 countries and regions, starting in Hong Kong and Southeast Asia before expanding to North America and Australia this summer.
The collection includes more than 300 officially licensed products inspired by “One Piece's” latest Egghead Arc, featuring updated designs for all 10 members of the Straw Hat Crew. Fans can purchase collectibles, such as stylized figurines, acrylic stands, badges and holographic cards, alongside everyday items like water bottles, blankets, plush keychains, blind boxes, slippers, tote bags, phone cases and umbrellas.
As part of the “One Piece” x MINISO Global Tour, the company is creating immersive retail experiences worldwide with pop-up stores in Hong Kong, Singapore, Thailand, Canada and the U.S., as well as themed zones in Indonesia, Malaysia and Australia featuring giant character displays, interactive photo zones and exclusive product debuts.
The North American debut is scheduled for July 26 at Tangram in Flushing, NY– marking the first “One Piece” pop-up in the U.S. The location will feature a 20-foot-tall sail installation, life-sized standees of all Straw Hat Crew members and over 150 exclusive products inspired by the Egghead arc.
MINISO plans to continue the collaboration with new product releases throughout 2025
Recommendation
First Care-A-Lot by Care Bears Café Opens in Mexico
The world’s first Care Bears Café opened at Galerías Monterrey in Mexico, combining themed dining, retail, and character experiences and drawing nearly 4,000 visitors during its opening weekend.
Disney and Macy’s to Celebrate the 100th Thanksgiving Parade
Disney and Macy's unveil an expanded holiday collection inspired by their decades-long association with the Macy's Thanksgiving Day Parade®, featuring three storytelling lines that capture the magic of the iconic event.
Sanrio and The LEGO Group to Build Together
The LEGO Group and Sanrio are partnering to launch a range of LEGO Sanrio products in 2027, bringing beloved characters like Hello Kitty into the LEGO brick universe for new play experiences.
LEGO Group and Daft Punk Announce Partnership for New Building Sets and Content
The LEGO Group and Daft Punk have announced a partnership bringing the duo's robot personas into LEGO products, content and brand experiences, with the first product being a fan-designed LEGO set based on Daft Punk's iconic pyramid stage from their 2007 "Alive" tour.