STEP INTO THE SPOTLIGHT: OUR NEW CHINA EDITION IS COMING
7.11.2025, 10:59:19 AM
1484

7.11.2025, 10:59:19 AM
1484
For the second year in a row, our iconic October issue is being translated into Chinese, featuring dedicated customer content and an in-depth focus on Asia. Packed with exclusive insights, trend analysis and previews of major events, this issue is set to open doors to one of the world’s largest markets.
As Official Media Partner at CLE in Shanghai, Licensing Magazine will be on the ground with a dedicated stand, widespread distribution across the show floor, and driving real-time engagement.
Licensing Magazine is excited to partner with the China Licensing Expo (CLE). On the occasion of the 18th edition of CLE, which will be held in Shanghai from October 15th to 17th, we have been tasked with organizing a delegation of international professionals, including licensees, licensors, and agencies, who wish to attend this event for the first time and explore its potential!
Selected delegates will be offered hotel accommodation and a range of facilities, as well as opportunities for business matching and networking, making the trip an optimal business experience.

Mattel Spotlights ‘Barbie in the Nutcracker’ with 25th Anniversary Celebration
Mattel celebrates the 25th anniversary of "Barbie in the Nutcracker" with a new TV special on Netflix, a classic film re-release, and a new toy collection, honoring the enduring magic of dance and storytelling.

Starbucks Launches Peanuts Merch Collection
Starbucks partners with Peanuts to roll out a 10-piece limited-edition merchandise line themed on the Halloween classic *It's the Great Pumpkin, Charlie Brown*, marking the special’s 60th anniversary and launching globally on September 15.

Jazwares & Sanrio to expand Hello Kitty And Friends range to EMEA
Jazwares has announced a licensing agreement with Sanrio GmbH.

Loungefly Launches Pixar ‘Cars’ 20th Anniversary Collection
Lifestyle accessory brand Loungefly has dropped its Disney‑Pixar *Cars* 20th‑anniversary merchandise collection with character‑themed bags and blind‑box keychain charms.