CAMP Announces Peppa Pig Immersive Adventure

CAMP Family Experience Company brings the world of Peppa Pig to life this summer. For the first time ever, Peppa fans will step through CAMP’s signature Magic Door into a vibrant world for a larger-than-life neighborhood celebration, complete with friends, family and a big surprise – Peppa is a big sister, again. It’s one giant, giggle-filled adventure from start to finish, opening in Washington, D.C. on July 25. 

Created in collaboration with Merlin Entertainments and under license with leading toys, games and IP company, Hasbro, this 5,000 square foot experience invites families to explore, play and laugh their way through the world of Peppa Pig. From dino discoveries to party prep, every room is packed with playful surprises and interactive moments, inviting kids to help get things ready for the big celebration. 

“At Merlin Entertainments, we’re passionate about creating joyful experiences that bring families closer to the characters they love,” says Scott Maupin, senior vice president, managing director, Merlin Entertainments. “Peppa Pig x CAMP is a perfect example of how we bring world-famous brands to life in playful, immersive ways. We’re thrilled to collaborate with CAMP to introduce this magical experience to Washington, D.C. and to create meaningful moments that families will remember long after they step through the Magic Door.” 

Inside Peppa Pig x CAMP, families can hop aboard Miss Rabbit’s Train for a whimsical welcome; help George find the missing gift at Dinosaur Park; climb up into and play in a treehouse; jump in muddy puddles at the Muddy Puddles Festival;  get crafty with hands on party prep activities; help Mummy Pig and her pals get ready for the BIG celebration at Peppa's house and join the grand finale where Peppa introduces her new baby sister, Evie, to the world.  

“With a fan base that spans generations, Peppa Pig is one of the most beloved characters in children’s entertainment, and we couldn’t be more excited to collaborate on this immersive adventure with the honor of introducing the newest arrival to the Pig Family, Baby Evie, to our community and fans,” says Jenica Myszkowski, chief executive officer, CAMP. “Inviting families into the world of Peppa Pig allows them to experience the magic of their favorite stories firsthand – creating lasting memories together and embracing the power of play.” 

CAMP will also feature a curated selection of Peppa Pig toys and gifts like LEGO DUPLO Peppa Pig building sets, Peppa x Ollyball, Peppa’s Playtime to Bedtime House, Peppa Muddy Puddles Party Doll and more. 

“We’re always exploring new ways to engage Peppa Pig fans, and when Merlin brought us the opportunity to bring PEPPA to life in an immersive retail setting like CAMP, we knew it was the perfect match,” says Matt Proulx, senior vice president, global experiences, partnerships and music, Hasbro. “Introducing Baby Evie, the newest member of Peppa’s family, and giving fans the chance to meet her in real life is truly special. This experience lets our littlest fans play inside Peppa’s iconic world – and take a piece of it home through thoughtfully curated merchandise. We’re excited to keep evolving how families connect with their first best friend, Peppa.”