Toys Go Manga in 2026: Mattel, TOKYOPOP Team Up for Hot Wheels, Barbie Graphic Novels
1.10.2025, 6:18:36 PM
1341
Mattel and TOKYOPOP inked a deal to develop original manga-style graphic novels for kids ages 8–12, featuring the globally beloved Barbie and Hot Wheels brands.
Set to debut in 2026, the first releases will include a western-inspired manga series based on Hot Wheels and new stories featuring Barbie characters. The graphic novels will showcase fresh artwork and original narratives designed to engage a new generation of fans.
“Hot Wheels and Barbie have long been symbols of storytelling, creativity, and inspiration, engaging audiences across generations,” says Ryan Ferguson, Global Head of Publishing at Mattel.
“Hot Wheels and Barbie are two of the world’s most adored toy and entertainment brands, and we are excited to partner with Mattel to develop and publish new original manga-style graphic novels,” comments Marc Visnick, TOKYOPOP COO and Publisher. “Adding Barbie and Hot Wheels to our roster brings an exciting dimension, and we look forward to sharing these legendary brands and bold new adventures with our global audience.”
This collaboration builds on Mattel’s recent publishing efforts, including the launch of its own imprint in 2024, with Simon & Schuster as its distribution partner. Hot Wheels and Barbie continue to lead the industry as symbols of creativity, empowerment, and innovation.
Recommendation
Maurizio Distefano the evolution of Licensing comes to BLE
Masha and the Three Bears was showcased in June at the Annecy Animation Festival, with its first trailer expected to debut ahead of BLE.
Mattel Spotlights ‘Barbie in the Nutcracker’ with 25th Anniversary Celebration
Mattel celebrates the 25th anniversary of "Barbie in the Nutcracker" with a new TV special on Netflix, a classic film re-release, and a new toy collection, honoring the enduring magic of dance and storytelling.
Loungefly Launches Pixar ‘Cars’ 20th Anniversary Collection
Lifestyle accessory brand Loungefly has dropped its Disney‑Pixar *Cars* 20th‑anniversary merchandise collection with character‑themed bags and blind‑box keychain charms.
Sanrio Launches New Global YouTube Channel for Kids
Sanrio Co., Ltd. launched a new global YouTube channel, "Sanrio Kids – Cartoons & Kids Songs," featuring original 3D animated content with beloved characters to support children's emotional and social development through fun and educational content in both Japanese and English.