The LEGO Group, BBC Studios Announce New ‘Bluey’ Partnership

A significant partnership is forming between The LEGO Group and BBC Studios’ Bluey. 

These two global brands are joining forces to release the first-ever Bluey LEGO sets.

Six new LEGO Bluey products will release within the LEGO 4+ and LEGO DUPLO lines later this year.

“It’s been a long time coming, and we believe that this partnership is a match made in heaven for younger builders and families alike. Just like the LEGO brand, the Bluey brand has play at the heart of everything they do, which aligns perfectly with the LEGO brand values and mission,” says Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group.

Bluey was the most-watched show on Disney+ globally in 2024, and The LEGO Group sells products in more than 120 countries. 

“We believe that LEGO Bluey products will offer families a fantastic new way to engage with beloved characters and stories from the hit animated series, cultivating even more imaginative play inspired by the Heelers,” says Julie Kekwick, Head of Licensing Hardlines Consumer Products at BBC Studios. 

The brands will unveil the products this Spring and release them later in the year.

For more information about this partnership, visit LEGO.com and bluey.tv.