Industry News
Outfit7 Expands 'Talking Tom Heroes: Suddenly Super' Through Multi-Territory Partnership with Amazon Kids+
Outfit7 has secured a multi‑platform partnership with Amazon Kids+ to roll out 'Talking Tom Heroes: Suddenly Super', launching first in the U.S. before expanding to Canada, Europe and Mexico this autumn, covering animated streaming, toy merchandise and an exclusive companion game for Amazon Fire Tablets.
Burger King Launches 'Dragon Ball Super' Menu With Exclusive Figurines
Partnering with Toei Animation, Burger King rolls out its limited‑time *Dragon Ball Super‑themed* menu across participating U.S. restaurants starting September 1, featuring the Power Up Pack and King Jr. Meal with exclusive character figurines, special sauce, mango‑pe popping‑boba lemonade and themed packaging, while supplies last.
McDonald’s Makes Waves with SpongeBob X One Piece Happy Meal Toys
McDonald’s USA brings SpongeBob SquarePants and One Piece together for their‑first‑ever crossover Happy‑Meal toy collection, launching September 15 with 15 mash‑up collectibles that reimagine Bikini Bottom characters as members of the Straw‑Hat Crew.
Fast & Furious Celebrates Anniversary with Products and Experiences
To celebrate the 25th anniversary of the Fast & Furious franchise, Universal Products & Experiences rolls out a worldwide licensing program covering collectible vehicle models, apparel, retail pop‑ups, car tours and theme‑park attractions across North America, China, Japan and Europe, with more activations scheduled for 2026.
Beard Papa's Launches Persona 30th Anniversary Cream Puffs, Merchandise
Beard Papa’s has teamed up with ATLUS for a limited‑time Persona 30th‑anniversary collaboration across participating U.S. stores from September 4 to October 4, 2026, launching themed cream puffs, gift sets with in‑game codes, official merchandise and in‑store fan‑focused decorations.
LEGO Super Mario Levels Up with New Building Sets
The LEGO Group is changing the game with its latest wave of Super Mario building sets. For the first time ever, the eight new builds will include minifig versions of Mario, Luigi, and the rest of the Mushroom Kingdom mainstays.
Omens Studios Expand Kids' Franchises
Omens Studios is launching a new “Leo the Wildlife Ranger” e-commerce store which will feature storybooks, activity books and merchandise. Further product ranges, including apparel, bags, stickers and plush, are planned for Q4 2026.
ESA, Pokémon Team Up for World Space Week
The European Space Agency (ESA) and The Pokémon Company International (TPCi) will collaboratively celebrate World Space Week from Oct. 4 to 10.
Disney Presents 'World Princess Week'
Aug. 21 is the premiere “LEGO Disney Princess: Magical Mayhem.” The new Disney+ special follows the princess characters and their sidekicks as a cozy castle day turns chaotic when animals run amok.
Walker Books to publish Search & Find The Traitors: Where’s The Secret Traitor?
Walker Entertainment, an imprint of Walker Books, has has announced it has acquired World English Language rights (excluding USA) from All3Media International, part of media and entertainment group, Banijay Entertainment, to publish Search & Find The Traitors: Where’s The Secret Traitor?based on the global hit TV show.
Kuromi and KATSEYE Launch Multi-Category Collection at Target
Sanrio has announced a collaboration between its Kuromi character and KATSEYE, the global pop group, launching exclusively at Target stores in the U.S. on Aug. 14.
Disney Says ‘Yes’ to TikTok
The Walt Disney Company and TikTok have entered into a “first-of-its-kind” agreement that will allow fans and creators to generate original content using Disney, Pixar, "Star Wars," Marvel, FX and more IP.
Hasbro Announces New ‘My Little Pony: Forever Friendship’ Animated Series and Single
Hasbro has unveiled “My Little Pony: Forever Friendship,” a new YouTube animated series.
Mystery Squishy Dumplings Expand into Brand Licensing
Earthbound Brands has been named the exclusive licensing agency for RMS' Mystery Squishy Dumplings, a collectible brand.
Supercar brand VECTOR and Think Influence Announce Exclusive Global Licensing Partnership
Think Influence will develop and steward the licensing and strategic partnerships program for American supercar marque VECTOR.
Spin Master Returns to Profit as PAW Patrol, Monster Jam Fuel Q2 Toy Growth
Spin Master returned to the black in the second quarter as higher toy shipments, improved cash generation, and a sizable tariff refund helped reverse last year’s losses.
Care Bears and ZURU's Starbox Team Up for Sad Baby Care Bears Keychains
Cloudco Entertainment, owner of the Care Bears brand, has launched a new collectible collaboration with ZURU's Starbox: the Sad Baby Care Bears Keychain.
WildBrain Launches Strawberry Shortcake Purrfect Pets Campaign
WildBrain has launched Purrfect Pets, a year-long brand campaign celebrating the animal companions of Strawberry Shortcake and her Berry Besties.
Disney and Life360 Launch Mickey Mouse and Minnie Mouse Tile Tracker Collection
Life360 has announced a collaboration with Disney on a collection of Tile trackers featuring Mickey Mouse and Minnie Mouse.
CASETiFY Launches 'Spider-Man: Brand New Day' Tech Accessories Collection
CASETiFY has launched a new collection of tech accessories in collaboration with Marvel, marking the brand's first Spider-Man collection since 2023