
Industry News

CAA Acquires Brand Licensing Agency Beanstalk
The company works with major brands (its clients include Kellogg's, P&G and Audi) to develop consumer products and experiences that expand their brands.

BBC Studios Announces 'Bluey'-Themed Christmas Activation
"Bluey’s Aussie Christmas" will include a huge Christmas tree inspired by the "Bluey" episode "Verandah Santa."

Finsbury Food Group Launches 'Wicked' Celebration Cake
The half-and-half design celebrates the two characters at the heart of "Wicked: For Good," with half the cake iced in green for Elphaba and half in pink for Glinda.

The Op Games Launches Monopoly: Wu-Tang Clan Edition
Influential rap brand comes to the tabletop in this new board game, allowing fans to immerse themselves in the group's most transformative music moments.

Polly Pocket Makes Nadine Ghosn’s Fine Jewelry Debut

Coffee mate Launches ‘Harry Potter’ Butterbeer Creamers and Cold Foam
Butterbeer coffee products to hit U.S. retailers nationwide in January.

Universal to Launch New Online Store
The new site transforms the guest experience, offering exclusive merchandise and personalized products.

Pop Mart Opens First Minnesota Store at Mall of America This Saturday
The new store features fan-favorite characters, and need a ticket to get in at openning day.

Samsung Art Store and Museum of Fine Arts Launch a New Collection
Samsung Art Store has announced it is partnering with the Museum of Fine Arts, Boston (MFA), to launch a curated collection that coincides with the museum’s new exhibition, Of Light and Air: Winslow Homer in Watercolor. For the first time, a Samsung Art Store collection will debut select works from a museum exhibition at the same time as a physical museum exhibition, allowing art enthusiasts to experience the works both in-gallery and at home.

Netflix Goes Golden Forging ‘Kpop Demon Hunters’ Master Toy Partnerships with Mattel and Hasbro
Netflix has announced that Mattel Inc. and Hasbro, Inc. have each been named a global co-master toy licensee for KPop Demon Hunters.

CASETiFY Debuts New Miffy Collection
The lifestyle and tech accessory brand unveils a collaboration with Miffy just in time for the character’s 70th anniversary.

‘Barbie: The Exhibition’ Set for Scottish Debut
Opening on 13 June and running through 18 Oct., 2026, the exhibition will showcase the 65-year legacy of Barbie as both a cultural icon and a design phenomenon.

Our Takeaways from China Licensing Expo

Over 128000 professional buyers with record-breaking at CTJPA’s Four Expos in Shanghai
On October 17, the 2025 China Toy Expo (CTE), China Kids Fair (CKE), China Licensing Expo (CLE) and China Preschool Expo (CPE) concurrently held at Shanghai New International Expo Centre concluded successfully. This premier "Four-Expo-in-One" event organized by China Toy and Juvenile Products Association (CTJPA) covered 230,000 sqm floor space, with 2,629 exhibitors from 41 country and regions, especially manufacturers from 30+ production hubs. The three-day physical expos attracted 128,768 professional buyers from 185 countries and region. It shown China’s dynamic economy and extensive market potential.

The British Museum Launches New Homewares Collection with Deus Ex Gardenia

From Peter Rabbit to Peppa Pig: How British IP Took Root in China’s Licensing Boom

Hit UK Animated Series Moley Target China Market

Cath Kidston’s new dreamy collection features limited-edition Moomin prints
Cath Kidston’s autumn/winter 2025 Moomin range features floral patterns and dreamy illustrations. The colourful collection consists of a wide selection of fashion, accessories and homeware.

Miniso Launches Pop-Ups Across the U.S. for Vinyl Plush Festival
The U.S. portion of the festival runs until Oct. 26.

Topps, Disney, and MLB Team Up for First-Ever Trading Card Collaboration
Mickey Mouse, Goofy, and Donald Duck step up to the plate in new Topps trading cards.