Funrise and BBC Studios Launch 'Bluey' RC Vehicle Range in 2027

Funrise has entered a licensing partnership with BBC Studios to create a range of remote-controlled toy vehicles based on the animated series "Bluey."

The Bluey RC vehicle range will be available through mass, club, specialty and other retail channels in the U.S., Canada, Australia, New Zealand, Asia and Latin America.

The line will launch at retail in the second half of 2027 and is designed for children ages 2 to 6, with the aim of also engaging parents and older siblings.

"Bluey has a special way of turning everyday family moments into imaginative adventures," says Shipra Larson, vice president global brand marketing, Funrise. "Our RC line brings memorable moments from the show to life and puts kids in control of the action."

Funrise's recent RC toy portfolio includes products based on Cat, "SpongeBob SquarePants" and previously "Teenage Mutant Ninja Turtles."

Retail buyers saw the Bluey RC range during Fall Previews at Funrise's Los Angeles showroom. The range will next be shown at Spielwarenmesse in Nuremberg, Germany, from Feb. 2-6. The event marks Funrise's 30th year as an exhibitor, and the company will be located in Hall H, stand P29. Additional product details and consumer availability will be announced closer to launch.