
Paramount Global and Advent Allen Entertainment have announced plans to develop a major “Top Gun”-themed entertainment destination at The STRAT Hotel, Casino & Tower in Las Vegas. The attraction, currently using the working title "Top Gun Las Vegas," is scheduled to open in summer 2028.
The new venue will feature fighter jet simulators, immersive rides and a recreation of the Hard Deck bar and restaurant from the “Top Gun: Maverick” film, complete with live piano sing-alongs. The attraction plans to use state-of-the-art thrill ride systems and technology to create fighter jet simulators and more, offering an immersive experience based on the popular film franchise.
Mark Advent, co-founder, Advent Allen Entertainment and creator, New York New York Hotel & Casino, is partnering with hospitality executive A. William "Bill" Allen III to develop the project. The companies are already exploring potential future locations across the U.S. and internationally.
"This innovative venture marks a new milestone for ‘Top Gun’ and expands Paramount's portfolio of immersive entertainment," says Pam Kaufman, president and chief executive officer, international markets, global consumer products and experiences, Paramount. "Paramount is committed to delivering authentic, mind-blowing experiences for fans, and Mark Advent and Bill Allen are the perfect team to make this destination soar."
"The ‘Top Gun’ films are one of the most emotionally charged stories of our time," says Mark Advent. "We're proud to unite with Paramount to bring this timeless, action-packed epic to life – delivering experiences that embody teamwork, excellence, the exhilaration of speed and the thrill of flying. We are pulling out all the stops and looking forward to bringing ‘Top Gun’ to even higher heights on the Strip and beyond!"
"Working alongside the Paramount team has been incredible,” says Bill Allen. “We're thrilled to launch this unprecedented adventure – an experience that will redefine thrills, storytelling, and dining. Get ready – because this is one mission you won't want to miss!"
Seltzer Licensing Group represented Advent Allen Entertainment in identifying and securing the “Top Gun” brand for this Las Vegas experience.
Recommendation
Harry Potter’s Birthday Celebrated in Style
Fans, celebrities and influencers gathered at pop-up for Harry Potter’s birthday in London.
LPP’S SINSAY LAUNCHES NEW KIDS’ FASHION COLLECTION INSPIRED BY MIRACULOUS – TALES OF LADYBUG AND CAT NOIR
Miraculous Corp—the joint venture between Mediawan and ZAG—has partnered with Polish fashion leader LPP to debut a vibrant new kids’ collection under its fast-growing trend forward Sinsay brand. Inspired by the globally celebrated animated series Miraculous® – Tales of Ladybug and Cat Noir, the line is now available both online and at over 1700 stores across 19 countries in Europe and the Middle East.
Warner Bros. Games, TT Games, DC, The LEGO Group Announce ‘Lego Batman: Legacy of the Dark Knight’ Game
The game features dynamic crime-fighting combat and immersive open world Gotham City combined with TT Games’ LEGO humor.
The LEGO Group, Nike Build on Partnership With New Sets
The LEGO Group and Nike have teamed up to launch two new LEGO sets featuring iconic Nike style in brick form,and The Nike x LEGO apparel collection as well.