WildBrain Launches Strawberry Shortcake Purrfect Pets Campaign

WildBrain has launched Purrfect Pets, a year-long brand campaign celebrating the animal companions of Strawberry Shortcake and her Berry Besties. The campaign, which began during San Diego Comic-Con weekend, features new content, activities and pet-inspired products that spotlight the bond between pets and their owners.

The initiative includes an expansion of the Strawberry Shortcake pet accessories and clothing line, launching spring 2027. WildBrain has also introduced @custardthecatofficial, a dedicated Instagram account for Strawberry's feline Custard, which will serve as a hub for pet-themed content and fan engagement.

The campaign launched with the Purrfect Pets Pawp Up, a pet adoption event held at Malibu Farm San Diego in partnership with The Animal Pad, a local all-breed dog rescue organization. The free public event, hosted along the Seaport Village boardwalk, welcomed guests and their pets while supporting The Animal Pad's efforts to help rescue pets find homes.

The event began with an exclusive Yappy Hour for pet creators, aimed at amplifying the message of rescue, responsible pet ownership and community engagement across social media. Guests participated in meet-and-greets with Strawberry Shortcake, photo opportunities, giveaways from partners including G Mason Group, Velondi's Gupperz, Jay Franco and Treasures Gifted, themed activities and treats for pets and humans, including pet-friendly Pupcakes and cookies from Magnolia Bakery.