L'Oréal Secures 50-Year Exclusive License for Gucci Beauty

L'Oréal has entered into a 50-year exclusive license agreement with Kering for the creation, development and distribution of fragrances and beauty products for the Gucci brand. The new license will take effect July 1, 2027, subject to regulatory approvals, at which point L'Oréal will assume responsibility for the development and management of Gucci Beauty activities worldwide.

The announcement follows Kering's early redemption of the Gucci Beauty license with Coty and is pursuant to the terms of the alliance forged Oct. 19, 2025, between Kering and L'Oréal.

Until the transition date, Kering and L'Oréal will work together within a specific framework to ensure a smooth transition, with the objective of maintaining business continuity and supporting the continued success of the brand.

"I am truly excited by the opportunity to welcome Gucci Beauty within the L'Oreal roster of brands with one year anticipation," says Nicolas Hieronimus, chief executive officer, L'Oréal. "It is the start of a 50-year journey, a significant additional growth engine for L'Oreal and new milestone in our partnership with Kering."

"Welcoming Gucci Beauty into L'Oréal Luxe is an honor and a perfect strategic fit,” says Cyril Chapuy, president, L'Oréal Luxe. "Gucci is a cultural powerhouse that has rewritten the rules of modern luxury with its mix of rich heritage and its highly singular, fashion-forward vision. The arrival of this iconic brand adds unique, highly complementary creative energy to our portfolio. By fusing Gucci's radical edge with our world-class engine, we are set to build a new multi-billion-euro house."