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Japan Pavilion Marks its First Debut in Mainland on CLE 2017
 

 

 

January 10th, Character Brand Licensing Association (CBLA) held a reception during Hong Kong Licensing Show, gathering licensors from Japan, China mainland, Hong Kong, Taiwan etc.

 

At the reception, Andy Toyama, managing director of Character Brand Licensing Association (CBLA) announced that CBLA would organize Japan pavilion on China Licensing Expo to make its debut in China mainland on this October.



                  Andy Toyama, managing director of CBLA

 

As the largest professional licensing exhibition in Asia, China Licensing Expo (CLE) is organized by China Toy & Juvenile Products Association (TJPA). The headline-hitting three-day B2B licensing networking event is widely recognized as the most effective network to promote brands, properties, characters and designs, to start and expand licensing businesses in China, connecting the world most influential property owners and high-quality consumer-goods manufacturers, licensees and retailers throughout the nation.

 

Last year, CBLA organized a delegation of more than 10 Japanese licensors to visit the 10th session of CLE, and Toyama mentioned he was very surprised to witness the rapid growth of Chinese Licensing Market from the show.

 

"China is huge and attractive market for every IP holders in the world. China Licensing Expo is the place to show legitimacy of business style and new trend of consumer market. We Japanese licensing industry has keen interest in development of this show with mutual cooperation." Toyama says.


 


Licensing business in China is expanding rapidly with huge potential. According to LIMA statistics, in 2015 China ranked the fifth largest licensing market in the world, with the market size of USD 7.61 billion and a year-on-year increase of 24 percent. In the comparison, the world market as a whole in 2015, which was USD 251.7 billion in size, was only 4.2 percent in growth. Your chance is here.

 

May Liang, president of China Toy & Juvenile Products Association (TJPA) says,

China has gradually played a significant role in global licensing industry. TJPA is working closely with many international associations like America, Japan, Korea, Malaysia, Taiwan etc.

 

The 11th edition of China Licensing Expo in 2017 will be held from October 18th to 20th, 2017 at the New International Expo Centre, Shanghai, China. CLE 2017 is expected to gather over 200 exhibitors in 20,000 sqm, representing 1,000 brands and properties, covering cartoon & animation, entertainment, sports, lifestyle and fashion etc.