At the reception, Andy Toyama, managing
director of Character Brand Licensing Association (CBLA) announced that CBLA
would organize Japan pavilion on China Licensing Expo to make its debut in China
mainland on this October.
Andy Toyama, managing director of CBLA
As the largest professional licensing
exhibition in Asia, China Licensing Expo (CLE) is organized by China Toy &
Juvenile Products Association (TJPA). The headline-hitting three-day B2B
licensing networking event is widely recognized as the most effective network
to promote brands, properties, characters and designs, to start and expand
licensing businesses in China, connecting the world most influential property
owners and high-quality consumer-goods manufacturers, licensees and retailers
throughout the nation.
Last year, CBLA organized a delegation
of more than 10 Japanese licensors to visit the 10th session of CLE, and Toyama
mentioned he was very surprised to witness the rapid growth of Chinese
Licensing Market from the show.
"China is huge and attractive
market for every IP holders in the world. China Licensing Expo is the place to
show legitimacy of business style and new trend of consumer market. We Japanese
licensing industry has keen interest in development of this show with mutual
cooperation." Toyama says.
Licensing business in China is expanding
rapidly with huge potential. According to LIMA statistics, in 2015 China ranked
the fifth largest licensing market in the world, with the market size of USD
7.61 billion and a year-on-year increase of 24 percent. In the comparison, the
world market as a whole in 2015, which was USD 251.7 billion in size, was only
4.2 percent in growth. Your chance is here.
May Liang, president of China Toy &
Juvenile Products Association (TJPA) says,
China has gradually played a significant
role in global licensing industry. TJPA is working closely with many international
associations like America, Japan, Korea, Malaysia, Taiwan etc.
11th edition of China Licensing Expo in 2017 will be held from October 18th to
20th, 2017 at the New International Expo Centre, Shanghai, China. CLE 2017 is
expected to gather over 200 exhibitors in 20,000 sqm, representing 1,000 brands
and properties, covering cartoon & animation, entertainment, sports,
lifestyle and fashion etc.