MOMOREI has become a favorite among numerous fashion and beauty brands, thanks to its stylish color aesthetics and core character concept as a "trendsetter in fashion and beauty." The IP actively expands its global footprint through licensing and brand partnerships across key Asian markets, including Korea, Japan, China, Taiwan, and Thailand.
Since participating in the Tokyo Girls Collection (TGC) in 2024, MOMOREI has accelerated its expansion in Japan, opening pop-up stores at SHIBUYA109 locations in both Tokyo and Osaka. In August this year, MOMOREI partnered with the iconic Japanese lifestyle store PLAZA to launch a collaboration with a prominent beauty brand, accompanied by a nationwide promotional campaign in Japan. In Thailand, MOMOREI released a joint collection with top local fashion brand Pomelo and launched a co-promotional initiative with OPPO to strengthen consumer engagement. Additionally, in Taiwan, MOMOREI collaborated with L'Oréal Group on a Super Brand Day marketing campaign, steadily building its track record with global fashion and beauty leaders.
With emotionally resonant content and a sophisticated visual aesthetic, MOMOREI possesses strong extension potential across diverse categories—including fashion, beauty, home decor, stationery, and digital content. Moving forward, MOMOREI will continue to explore innovative licensing models that bridge brands and consumers, driving long-term growth and elevating its brand presence in the global market.
