Lady Bitter is an original 3D plush-style IP created by An Xiao Xin, a Gen Z artist and illustrator, and is exclusively represented and operated by Mtime.
With its signature green plush bitter melon, red lips, and red high heels, Lady Bitter is positioned as the “emotional spokesperson for the modern working generation”—giving voice to the everyday frustrations, moods, and inner thoughts of young professionals.
The @我爱苦瓜女士 REDnote account gained 32k followers within one year, with related hashtag generating over 40 million views. The Lady Bitter WeChat sticker series has been downloaded more than 18 million times and sent over 500 million times.
After two years of development and brand building, Lady Bitter has expanded into a diverse range of commercial licensing opportunities across multiple industries. Brand collaborations span food and beverage, fashion, beauty, retail, and real estate, among others.
