FÉLIN is a five-member K-POP virtual idol group IP created by Rumong Studio, an AI content and entertainment company based in Daegu, South Korea.
Five cats used to watch their owners play the same idol-raising game. One day they were pulled into the world behind the screen and reborn in human form. To return to their owners, they must work their way up inside that world and become the best idols in K-POP.
The name comes from the French word for "of the cat family". Each member's name, look and personality are drawn from his own cat breed: Chiho, leader and main vocalist (orange tabby); Sian, main rapper (Siamese); Bumwoo, lead vocalist (Bombay); Noel, main dancer (Norwegian Forest Cat); and Ahn, the youngest, vocalist and lead rapper (Turkish Angora).
Their debut track 'UNLEASHED' is out with a music video. FÉLIN has passed one million cumulative short-form views and built a 7,000-member global fan club, PAWZ, who talk with the members directly on the group's own platform, Pawz Chat.
Licensing programs to date include a Kickstarter comic book, a global merchandise store and a beauty brand collaboration. FÉLIN has been selected for K-EXPO Mexico, K-Content Expo Chile, China Licensing Expo and the Taiwan TCCF Korea Pavilion in 2026.
Open to: IP licensing · product development · distribution · brand collaboration
