Moomin

MOOMIN was created by renowned artist and writer Tove Jansson. As aclassic literary and art IP, Moomin is known for its warmth, inclusiveness,and imagination. The stories follow the Moomin family and their friendsliving in Moominvalley, conveying values of kindness, love of nature, andcourage. With its distinctive Nordic aesthetics and cross-generationalemotional resonance, Moomin has become a globally recognized andbeloved classic, enjoying a strong fan base in over 70 countries. Its softvisual style, rich storytelling world, and diverse characters appeal toaudiences of all ages. In 2025, Moomin celebrated its 80th anniversarywith a series of global commemorative and collaboration programs acrossfashion, lifestyle, home decor, art exhibitions, and food experiences-showcasingthe creativity and warm spirit of the Moomin brand. RBA represents Moominacross Greater China, Korea, and Southeast Asia, where Moomin has partneredwith leading brands including 7-Eleven Hong Kong, Starbucks, Pizza Hut, Mo&Co,Anta, LeSportSac and Moleskine, and Luckin Coffee Singapore, bringing Nordiccharm and storytelling into our everyday lives.