"Koongya Restaurantz" is a long-beloved IP that originated from Netmarble’s popular 2001 game CatchMind and subsequently expanded across various media formats, including Green Village (Yachaeburakri) and Koongya Adventure.
Since its successful rebranding in 2022, it has built a strong fandom and achieved massive viral influence, securing broad support from the 10-to-30 age demographic through relatable storytelling that resonates with Gen Z’s lifestyle. Notably, spontaneous mentions and usage by global K-POP artists have fueled its powerful meme-driven reach across social media platforms. Its entry into "DearU bubble"—a fan interaction platform with 10 million monthly active users (MAU)—has further boosted its recognition among the global K-POP fandom.
The IP has also demonstrated overwhelming influence offline and in marketing campaigns. Its offline pop-up stores have drawn a cumulative total of over 300,000 visitors, while its digital stickers ranked number one on messaging apps. Additionally, over 300 merchandise SKUs have been developed to an enthusiastic market response. Furthermore, it has successfully executed over 200 licensing collaborations with more than 70 prominent companies, ranging from global brands like McDonald’s to businesses across F&B, fashion, living, and beauty.
By systematically interconnecting content, merchandise, and offline experiences to deliver a unique brand experience, Koongya Restaurantz has grown beyond a simple character and continues to evolve into a leading lifestyle IP driving Gen Z trends.
