It’s Alive

ITSALIVE is a Russian high-tech 3D animation studio and IT company with in-house R&D, operating at the intersection of CG and AI. The studio creates mascots, virtual ambassadors and digital doubles, and delivers them across any medium — commercials, real-time broadcasts, social media, DOOH, AR and holobox installations. With a full-cycle production pipeline from concept and sculpting to rigging, animation and integration, ITSALIVE has delivered over 100 characters for major Russian brands including Sber, VK, Gosuslugi, MegaFon, M.Video and Skyeng. The studio is a Skolkovo resident and a member of the official Russian IT registry. Beyond custom character development for clients, ITSALIVE owns several original IP projects available for licensing: "Istok" — a dark fantasy series rooted in Slavic mythology, reimagining characters like Koschei, Baba Yaga and the Forest Spirit for an adult audience; "Splusha's Bedtime Tales" — a soothing streaming series for children aged 0-3 featuring a plush bear reading gentle bedtime stories; and "The First" — an interactive visual novel about the first human spaceflight, offering players a unique psychological experience. The studio's proprietary technologies include patented real-time animation algorithms, an AI-driven Audio-to-Lip-sync pipeline, advanced rigging for non-standard characters, and ITSBOX holobox installations for retail and events.