Meowzart
Founded in 2020, Meowzart is an IP brand dedicated to Gen Z. We explore the interests and inner world of young people, creating stories, trendy products, and rich online/offline experiences that resonate with them.
Over the past five years, Meowzart has built two major interest-based communities for youth: the Meowzart Pet Club and the Meowzart Running Club. Together, they have reached over 700 universities across China, amassing 1 million users and engaging nearly 10 million Gen Z fans through various initiatives.
【The Cat Community】
Meowzart's cat community is essentially "Facebook for Cats." It hosts cat lover clubs from 550+ universities, featuring dynamic profiles for over 35,000 "campus cats." Our initiative "Campus Cat Day" (May 21) has become a beloved annual festival for cat lovers and a vibrant stage for young people to express their creativity and individuality.
【The Running Community】
Launched in 2024, the Meowzart Running Club now includes 300+ active university running groups and associations, influencing over 1 million runners nationwide. In the past year alone, we've supported nearly 200 offline running events on campuses, inspiring more young people to embrace a sporty lifestyle.
【Culture & Arts】
Meowzart is also a vibrant force in culture and arts. We've:
Partnered with police for a nationwide anti-fraud campaign on campuses.
Collaborated with China Post on the "100 Cats of Intangible Cultural Heritage" stamp series to promote traditional Chinese culture.
Served as an official Cultural Ambassador for the city of Qingdao, and strategic partner for major events like the Qingdao International Marathon, Beer Festival, and Cello Festival.
Hosted pop-up exhibitions and crossover events at iconic landmarks like Shanghai's Yuyuan Garden and Chengdu's Taikoo Li, drawing huge crowds of young visitors.
In 2025, we launched the "Art Meow Journey" campaign, collaborating with national art museums in 9 cities (including Shanghai, Chengdu, Xi'an, Xiamen, Suzhou, and Shenzhen), attracting countless art enthusiasts.
Our work has been featured by leading media outlets such as People's Daily, China Daily, and CCTV's Prime Time News.
