GreV（哥乐必）
Character Introduction
“GreV” is an original character reinterpreting the Dokkaebi—a traditional Korean goblin—through a modern aesthetic.
As the last little goblin trying to adapt to the human world, GreV is pure-hearted and playful, yet brave and righteous.
By wearing masks representing the twelve zodiac animals, he freely roams through human society, seeking to blend in while becoming a new symbol of challenge and growth.
Story
“GreV” is a mysterious baby goblin whose origins are unknown.
He is the last survivor of a long-forgotten goblin tribe, gifted with the power of transformation, allowing him to disguise himself as various animals or objects—especially the twelve zodiac creatures—and live quietly among humans.
On his journey to discover his true “vessel” or origin, GreV encounters and interacts with people, bringing laughter and warmth while gradually learning how to live in the human world.
Told with warmth and humor, his story depicts the growth of a young goblin and explores how different beings can coexist and understand one another.
Character Traits
Visual Identity: Big childlike eyes, slightly pointed fangs, and small sharp horns define his signature look. The horns and teeth symbolize his goblin nature, giving him a mischievous yet spirited charm.
Symbol of Growth: GreV never fears new challenges and shows how one can evolve through change and perseverance.
Cheerful Supporter: With a bright and positive personality, he brings joy and courage to those around him. Every word he speaks carries warmth and uplifting energy.
Friendly Charm: His cute and approachable appearance makes him easy to connect with, radiating a sense of comfort and light wherever he goes.
Core Vision
GreV’s mission is to deliver a message of positivity and hope while serving as a cultural icon bridging tradition and modernity.
He aims to bring laughter and comfort to people and to grow into a globally beloved and emotionally resonant original IP character.
