Duels to Dreams: Intimo Enters Licensing Deal for 'Yu-Gi-Oh!'

Jennifer Coleman, Senior Vice President of Licensing and Marketing at Konami Cross Media NY, announces a licensing agreement with Intimo to deliver a diverse range of Yu-Gi-Oh!-branded products to the U.S. market.

Intimo is a privately-held apparel and accessories company specializing in licensed merchandise. The company is celebrated for providing stylish, high-quality products, including sleepwear, loungewear, blankets, backpacks, and lunch bags. Intimo also has a history of successful collaborations with Paramount, Warner Bros., Hasbro, and Universal.

With this agreement, Intimo plans to develop sleepwear, accessories, and home goods inspired by the Yu-Gi-Oh! franchise. The Yu-Gi-Oh! collection is expected to launch in time for the upcoming holiday season.

“Intimo has a strong presence in the children’s market. They are actively expanding its portfolio to embrace evergreen anime properties,” Coleman says. “Yu-Gi-Oh! is the clear choice for this expansion. We are excited to work with the Intimo team to launch a full product line, including comfortable pajamas, cozy blankets, stylish backpacks, essential cold-weather gear, and practical lunch boxes.”

“Partnering with a globally recognized and beloved franchise like Yu-Gi-Oh! elevates the excitement and quality of our growing anime portfolio,” says Sarah Daitzman, Senior Vice President of Sales, Licensing & Merchandising, Intimo. “We are committed to delivering products featuring fans’ favorite characters and upholding the high standards Intimo is known for.