In honor of the magical wizard’s birthday, fans, celebrities and influencers flocked to central London to participate in Harry Potter’s birthday celebration pop-up. The pop-up showcased best-in-class products from brand partners including Bloomsbury Publishing, Jazwares, The LEGO Group, Lola’s Cupcakes, MGA Entertainment, The Noble Collection, Rubies Masquerade Co., Schleich, Smyths Toys, Spin Master, Haribo, Yoto and Warner Bros. Studio Tour London. At the event, fans donned their best wizarding finery to play magical games, pose for spellbinding photo opportunities and check out enchanting products before taking home some fabulous treats.  

 

 

Other activities included: 

Signing Harry’s giant birthday card 

People had the opportunity to guess how many Hogwarts house colored themed jellybeans were in a jar. The winner received a family ticket for four to watch the stage play “Harry Potter and the Cursed Child” in the West End. 

Harry Potter-themed face paint  

Photo opportunities that captured the magical moments in Harry’s birthday celebration. Guests also had the chance to pose with a LEGO big build of Harry Potter himself and a special oversized Hogwarts Acceptance Letter Envelope, courtesy of Warner Bros. Studio Tour London. 

Guests were treated to a full-sized cupcake courtesy of Lola’s Cupcakes. 

Related:The Top Global Licensors 2025

An assortment of Harry Potter licensed products were on display. 

Fans were treated to prizes from partners including The LEGO Group, The Noble Collection, Harry Potter and the Cursed Child and Warner. Bros Studio Tour London – The Making of Harry Potter which were awarded throughout the day for creative costumes and guest participation. 

Guests collected stamps at each of the activities to claim party favours – a package of limited-edition Harry Potter Haribo and a Harry Potter discount offer from MinaLima.