WildBrain Partners with LEGO
1.3.2025, 3:30:50 PM
1231
1.3.2025, 3:30:50 PM
1231
WildBrain is partnering with the LEGO Group to bring the highly popular franchises, LEGO® Friends, LEGO® City, LEGO® NINJAGO®and LEGO® DREAMZzz™ to its leading YouTube network globally through its popular hub channels. WildBrain is the first YouTube distribution partner for the content outside of LEGO’s own channels, continuing to strategically expand engagement with more and more fans around the world. This new agreement marks the expansion of a longstanding strong relationship between WildBrain and the LEGO Group across animation production and television broadcast.
Fan-favorite LEGO content from dozens of seasons began rolling out on WildBrain’s YouTube network across multiple English-language hub channels in November with further launches planned for channels in Latin American Spanish, Korean, Turkish, German, Japanese, Italian, French and Portuguese over the coming months. Part of WildBrain’s extensive YouTube network, the hub channels deliver content to audiences based on themes, demographics and languages. Once fully rolled out, the LEGO content will have a reach of approximately 57 million subscribers across a group of WildBrain channels that enjoy an average monthly watch time of approximately 5 billion minutes.
As part of WildBrain’s larger relationship with LEGO, it has previously created award-winning series at its state-of-the-art Vancouver animation studio in 2D and CG, including LEGO Friends, LEGO DREAMZzz, LEGO Monkie Kid™ and LEGO NINJAGO, including NINJAGO: Dragons Rising released in 2023. WildBrain also broadcasts LEGO Friends, LEGO City and LEGO DREAMZzz on its TV channels in Canada.
Jay Shah, Head of Global Content Distribution at the LEGO Group, said: “We’re excited to partner with WildBrain, bringing some of our most beloved franchises including LEGO Friends, LEGO DREAMZzz and LEGO NINJAGO to new audiences across their digital platforms.”
Kate Smith, EVP, Audience Engagement at WildBrain, said: “The LEGO Group’s own entertainment franchises are already hugely popular across the globe. We’re thrilled to partner with them to bring this amazing content to even more families on YouTube through our WildBrain channels.
Recommendation
Beard Papa's Launches Persona 30th Anniversary Cream Puffs, Merchandise
Beard Papa’s has teamed up with ATLUS for a limited‑time Persona 30th‑anniversary collaboration across participating U.S. stores from September 4 to October 4, 2026, launching themed cream puffs, gift sets with in‑game codes, official merchandise and in‑store fan‑focused decorations.
LEGO Super Mario Levels Up with New Building Sets
The LEGO Group is changing the game with its latest wave of Super Mario building sets. For the first time ever, the eight new builds will include minifig versions of Mario, Luigi, and the rest of the Mushroom Kingdom mainstays.
Walker Books to publish Search & Find The Traitors: Where’s The Secret Traitor?
Walker Entertainment, an imprint of Walker Books, has has announced it has acquired World English Language rights (excluding USA) from All3Media International, part of media and entertainment group, Banijay Entertainment, to publish Search & Find The Traitors: Where’s The Secret Traitor?based on the global hit TV show.
Fast & Furious Celebrates Anniversary with Products and Experiences
To celebrate the 25th anniversary of the Fast & Furious franchise, Universal Products & Experiences rolls out a worldwide licensing program covering collectible vehicle models, apparel, retail pop‑ups, car tours and theme‑park attractions across North America, China, Japan and Europe, with more activations scheduled for 2026.