Popeye Continues 95th Anniversary with New Products
11.29.2024, 3:54:15 PM
1201
11.29.2024, 3:54:15 PM
1201
As Popeye’s 95th anniversary celebration continues, King Features Syndicate, a unit of Hearst, has launched a variety of partnerships and collaborations that embody the timeless spirit of the iconic sailor man.
New and upcoming collaborations celebrate Popeye's enduring legacy:
Fashion and Ready-To-Wear
-
BEASTER x POPEYE (China): Second drop in the streetwear collaboration that blends street style and nautical designs with nostalgic elements from Popeye and Olive Oyl. Available in stores and online
-
Smiffy’s Costumes (U.K.): Range of Popeye and Olive Oyl costumes designed for adults and children, set to debut in early 2025 in Smiffy’s stores and online
-
-
iLTHY (U.S.): The Cleveland, Ohio-based streetwear brand recognized for its unique blend of art, culture and community-driven collaborations is partnering with Popeye in 2025
-
Recommendation
Disney Says ‘Yes’ to TikTok
The Walt Disney Company and TikTok have entered into a “first-of-its-kind” agreement that will allow fans and creators to generate original content using Disney, Pixar, "Star Wars," Marvel, FX and more IP.
Fast & Furious Celebrates Anniversary with Products and Experiences
To celebrate the 25th anniversary of the Fast & Furious franchise, Universal Products & Experiences rolls out a worldwide licensing program covering collectible vehicle models, apparel, retail pop‑ups, car tours and theme‑park attractions across North America, China, Japan and Europe, with more activations scheduled for 2026.
Kuromi and KATSEYE Launch Multi-Category Collection at Target
Sanrio has announced a collaboration between its Kuromi character and KATSEYE, the global pop group, launching exclusively at Target stores in the U.S. on Aug. 14.
LEGO Super Mario Levels Up with New Building Sets
The LEGO Group is changing the game with its latest wave of Super Mario building sets. For the first time ever, the eight new builds will include minifig versions of Mario, Luigi, and the rest of the Mushroom Kingdom mainstays.
-
