Hasbro Hosts ‘Transformers’ Film Anniversary Concert at SDCC

Hasbro, in collaboration with Reigning Phoenix Music, has announced "The Transformers: The Movie" 40th Anniversary Celebration of Life Concert, a special live event on July 23, at House of Blues San Diego during this year's Comic-Con. The concert is part of Hasbro's "Apology Tour," a playful, year-long campaign celebrating the 40th anniversary of "The Transformers: The Movie" and acknowledging the moment fans still haven't quite recovered from.

Featuring music from "The Transformers: The Movie: The Reformatted Edition" performed live by Knights Of Unicron, along with a special performance of "The Touch" by Stan Bush, the concert pays tribute to the soundtrack that helped turn an animated movie into a cultural touchstone for generations of fans.

"I'm thrilled to be part of 'The Transformers: The Movie' 40th Anniversary Celebration of Life Concert and to celebrate this incredible film with the fans who have kept its spirit alive for four decades," says Bush. "It means so much to me that the music, especially 'The Touch,' still connects with people in such a powerful way. This anniversary is a tribute to the lasting impact of the movie, the memories it created, and the amazing Transformers community that has embraced these songs for 40 years."

The concert also features a powerhouse lineup of fan-favorite performers, including Vince DiCola, whose legendary score helped define the sound and spirit of "The Transformers: The Movie;" Cold Slither, who returns to the stage after last year's live debut at Comic-Con, bringing their loud and rebellious sound straight from the world of G.I. Joe; and Britta Phillips, the original singing voice of Jem from "Jem And The Holograms."

Additional special guests and performers will be announced in the coming weeks.

Fans can also continue the "Apology Tour" celebration with a lineup of new products and experiences inspired by the film:

• "The Transformers: The Movie" 40th Anniversary Cinema Screenings – In collaboration with Fathom Entertainment, "The Transformers: The Movie" returns to theaters beginning Sept. 17, in celebration of its 40th anniversary and Transformers Day. The beloved 1986 animated film will be presented in 4K and will roll into theatres in the U.S. with a wide theatrical release through Sept. 21 as a special limited-run cinema experience. For more information and to be among the first notified when tickets go on sale, please visit Fathom Entertainment.

• Hasbro's "The Transformers: The Movie" 40th Anniversary Lineup – Collect new waves of products celebrating the film's milestone anniversary, including The Matrix Of Leadership premium electronic movie replica alongside new Studio Series additions featuring Shockwave, Skywarp, Wheeljack, Kranix, Sunstreaker, Astrotrain and Snarl, with additional reveals planned throughout the year. Pre-orders are now available on Hasbro Pulse and participating retailers.

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