Barefoot Dreams, The Smiley Company Launch 'The Smiley Collection'

Barefoot Dreams has partnered with The Smiley Company to launch The Smiley Collection, a new line of loungewear, accessories and home items. The collection, which debuts this season, combines Barefoot Dreams’ signature cozy products with the Smiley brand. 

The 12-item collection includes women’s loungewear, blankets featuring affirmations like "Sun Chaser" and "Dream Maker" and accessories. It also extends to pet sweaters and a SmileyWorld capsule for children, which features two exclusive stroller blanket designs. 

"Partnering with Smiley felt like a natural extension of our brand ethos," says Sherrie Rose, creative director, Barefoot Dreams. "Grounded in joy and self-expression, the collection channels beachy ease through wavy sunray motifs, playful affirmations like ‘Sun Chaser,’ ‘Dream Maker’ and a bright, optimistic palette that captures the spirit of carefree comfort." 

"We are delighted to partner with Barefoot Dreams to create a collection that is a true celebration of optimism," says Ross Wilson, chief product officer, fashion, The Smiley Company. "This collaboration feels like a perfect fit, blending our iconic message of positivity with their beautiful products. The result is a joyous contemporary womenswear collection, supported with home and pet accessories that capture the essence of both brands, offering a unique way for consumers to wear and share a smile."