Pokémon, Natural History Museum Launch 'Pokécology' Pop-Up with Exclusive Trading Card

The Pokémon Company International and the Natural History Museum in London have revealed details about their upcoming pop-up shop, including an exclusive oversized Pokémon Trading Card Game promo card featuring Pikachu at the Museum. 

The pop-up will run from Jan. 26 through Apr. 19 at the museum's Cranbourne Boutique shop in London. All time slots for the free ticketed event are fully booked, and walk-ins will not be accepted. The collaboration was first announced in September. 

The pop-up centers on the theme of "Pokécology," reflecting both brands' focus on the natural world and its creatures. The concept draws inspiration from the Japanese publication "Pokécology: An Illustrated Guide to Pokémon Ecology," which explores how Pokémon live and adapt to different habitats. 

The exclusive merchandise collection includes items inspired by the museum's Hintze Hall and botanical ceiling panels, reimagined with Grass-type Pokémon like Ivysaur and Victreebel. Additional products feature artwork inspired by naturalist books and scientific illustrations from the museum's archives, showcasing various Pokémon types and Eevee's evolutions. 

The collection includes stationery, clothing, pins, bags, posters, gold-plated decorations and a special Pikachu plush. Purchase limits will apply both in-store and online to ensure fair access throughout the pop-up's run. 

Many products will be available through the Natural History Museum's online shop starting on Jan. 26, while supplies last. Select items will launch on Pokémon Center, the official U.K. store for Pokémon merchandise, in early Feb. 

The oversized Pikachu at the Museum promo card will be included as a gift with purchase for in-store pop-up customers. Starting Jan. 30, the card will also be available as a gift with purchase at select U.K. retailers. The promo card will not be available through Pokémon Center. 

All profits from purchases made at the museum shop and online store support the Natural History Museum's charitable mission, including research conducted by 400 scientists working on solutions to environmental challenges.