UNO and Miu Miu Collaborate

Mattel has partnered with fashion house Miu Miu to launch the UNO x Miu Miu card deck, a collaboration that merges the traditional card game with Miu Miu’s bold aesthetic. The co-branded card set, housed in a leather case with special packaging, is now available in select Miu Miu boutiques worldwide and on Miumiu.com. 

The collaboration was unveiled at an exclusive event held at Miu Miu’s reopened New Bond Street flagship in London. The boutique was transformed into an intimate UNO tournament, featuring Miu Miu-designed play tables, branded photo opportunities and a live DJ set by Odrik. Guests enjoyed cocktails inspired by UNO’s signature colors while competing in spirited games where the store lights even changed to match the last winning card. 

The UNO x Miu Miu partnership was developed under Mattel Creations, the company’s platform for design-driven collaborations. It follows a series of high-profile partnerships for UNO, including collaborations with Billie Eilish, MoMA and Vexx, as the brand continues to blend play with pop culture.