PUMA Premieres Sesame Street X Care Bears Capsule Collection

PUMA is partnering with Cloudco Entertainment’s Care Bears and Sesame Workshop’s Sesame Street for a new apparel and accessories line that breathes new life into both whimsical worlds. 

Launching Nov. 28, this crossover collection features fleece hoodies, sweatpants, tees, sneakers, and more. The designs pair two furry friends from each franchise — such as Elmo and Cheer Bear, Cookie Monster and Share Bear, and Oscar the Grouch and Grumpy Bear — in retro, ’80s-inspired graphics. Each style is available in both kids’ and adult sizes, so families can share their childhood favorites with a new generation of fans. 

On the footwear front, PUMA blends its classic silhouettes with the playful charm that defines both brands. The Grumpy Grouchy sneakers reimagine PUMA’s Basket style with rainbow laces, retro charms, and artwork of the displeased duo. Consumers can also shop bubblegum pink Arizona sneakers or slip-on slides, each featuring Elmo, Cheer Bear, and plenty of colorful charms. 

“This collection really captures what makes creative collaboration so special,” said Robert Prinzo, Head of Global Licensing at Cloudco Entertainment. “It’s exciting to see a modern brand like PUMA bring new energy and style to classics people already love. Together, we’re taking the heart of Care Bears and Sesame Street and reimagining it through PUMA’s lens.”