BBC Studios Announces 'Bluey'-Themed Christmas Activation

BBC Studios has announced the launch of "Bluey’s Aussie Christmas," a free ticketed event exclusive to Bluewater Shopping Centre, Kent, U.K. 

The Australian Christmas-themed activation will include a huge Christmas tree inspired by the "Bluey" episode "Verandah Santa" and Bingo’s 'Crazy Christmas Lights' moment. Kids will have the opportunity to say hello to Bluey and Bingo and personalize their own festive photo.  

When visitors first arrive, they will be able to take a snap in front of Bluey’s iconic family home, decorated for Christmas. Families will then be greeted by Bluey’s Helpers who will show them how to play fun games inspired by Bluey episodes.

"'Bluey' is all about family fun and what better time to celebrate that, than at Christmas," says Katie Hibbs, senior marketing manager, BBC Studios. "We wanted to sprinkle a bit of sunshine over the U.K. this festive season with ‘Bluey’s Aussie Christmas' at Bluewater. It’s a chance for families to hit pause and create lovely memories – for real life." 

"We are thrilled to be hosting 'Bluey’s Aussie Christmas,' an exclusive, free experience that families won’t find elsewhere this festive season," says Claire Dunn, deputy centre director, Bluewater. "Here at Bluewater, we are committed to helping our guests create truly memorable moments and teaming up with BBC Studios to bring the magic of 'Bluey’s' Christmas to life – complete with an Aussie twist – delivers just that. We know that families visiting Bluewater are looking for truly special experiences, and this unique activation is set to make us the ultimate destination for festive fun in the run up to Christmas." 

"Bluey’s Aussie Christmas" will be located on the Ground Floor Atrium Space of the Rose Gallery, opposite John Lewis and open to visitors across two weekends, Nov. 28 to 30 and Dec.  5 to 7.  

"Bluey" is also sponsoring Bluewater’s Christmas Ice Rink. The undercover attraction is located outside the Village, near Zizzi’s and will be open every day until Jan. 4. 

In addition, Showcase Bluewater will be showing "Bluey at the Cinema: Let’s Play Chef Collection," an hour-long show made up of eight existing episodes from the series.