Universal to Launch New Online Store

Universal Products & Experiences have launched shopUniversal.com, a newly reimagined e-commerce destination that brings Universal theme parks directly to fans worldwide. The new platform offers an expanded and immersive retail experience, featuring personalized products, made-to-order merchandise and collectibles direct from Universal’s theme parks and experiences. 

With exclusive merchandise inspired by attractions, characters and immersive worlds from Universal Orlando Resort, Universal Studios Hollywood and beyond, shopUniversal delivers a curated shopping experience that celebrates the stories and fandoms that define Universal’s theme parks, seasonal events and experiences. 

“We’re thrilled to launch shopUniversal as a destination where fans can express their fandom connected to the excitement of our parks no matter where they are,” says Justin LaFoe, global parks merchandise and retail officer, Universal Products & Experiences. “With this vastly improved shopping experience, we’re giving guests more ways than ever to bring a piece of the parks home and prepare for their visits.” 

Just in time for the holidays, the first batch of new arrivals comes to shopUniversal with the new Holidays at Universal collection featuring Spirit Jerseys, ornaments and more coming soon from brands including The Wizarding World of Harry Potter, Hello Kitty, DreamWorks Animation’s “Shrek,” plus Universal Pictures’ films’ “Back to the Future” and “Jaws” which are celebrating their 40th and 50th anniversaries, respectively. 

Also launching on shopUniversal this month is a Universal theme parks’ exclusive collection of merchandise inspired by Universal Pictures’ “Wicked: For Good.” From home goods and plush to bag charms and apparel, the new collection celebrates the Land of Oz and characters from the upcoming film. These products and more will also be available starting today at Universal Orlando Resort and Universal Studios Hollywood with more coming later this month.